On Thursday, Sept 22, Fender Musical Instruments Corporation celebrated its return to Southern California and the grand opening of its new Hollywood location with a night honoring the music that inspires and the artists who create it. Kicking off the night with cocktails, Fender VIPs got the first look into their new creative space, ‘Bungalow’ product testing studio, and more. Guests also enjoyed an intimate live performances by Cold War Kids and Bleached, along with views of Hollywood off the Sunset Strip. Fender executives also in attendance included CEO Andy Mooney, CMO Evan Jones, CPO Ethan Kaplan, CFO Jim Broenen, and EVP Richard McDonald. The event was also attended by VIP’s across the music and entertainment industry, including Mario Lopez, Benji Madden, Andrew “Duff” McKagan, Ryan Adams, Gerard Way, Tim Armstrong, Kenny Wayne Shephard, Robert Schwartzman, Kevin Quinn, Cody Christian + Dylan Sprayberry, Haley Orrantia, Chris Pontius, Lucky Blue Smith, and more.