Invite Only - SHISEIDO Makeup redefines beauty through four reimagined textures – Gels, Inks, Powders, Dews. We invite you to experience each texture brought to life, test and play with each of the new products, and join us in celebrating J-Beauty with Patrick Ta.
Invite Only - Be the first to visit the new Glow Recipe LA-home at the Grove with co-founders Sarah Lee and Christine Chang.
Invite Only - Take an exclusive look at the first-ever Jouer Cosmetics Rose Gold Collection Pop-Up! At this special media preview, guests will have the opportunity to experience the true essence of the collection in person before it opens to the public with Christina Zilber, Founder and Creative Director of Jouer.
Invite Only - Join the Zoe Report and Joico for a summertime rooftop soiree celebrating chic, always-ready travel style. Enjoy seasonal sips, light bites, summer sounds, curated gifting, and travel-inspired activations.
Ticketed - Join us for two days of panel discussions, meetups, and infinite inspiration. Celebrate the power of beauty, with more than 500 creators and 100+ brand experiences from your favorite beauty and health & wellness brands. We invite you to break the confines of space and time and skyrocket with us to another planet -- where none of the old rules apply, and everything that you think is beautiful IS.
Invite Only - Hourglass Cosmetics Use Caution Makeup aunch Party.
Invite Only - Join Beautycon and NYX professional makeup to celebrate the new Can't Stop Won't Stop Full Coverage Foundation.
Invite Only - MAC Cosmetics is throwing a special VIP party in honor of their new Aaliyah Collectuin with music by Mark Ronson.
Invite Only - MAC Private Pool Party with Caro Daur. Indulge your cravings with ultra-decadent desserts and confectionary-inspired cocktails then meet all 15 funfetti-bright flavours of the all-new Oh, Sweetie Lipcolour collection.