Open – Turn up the summer heat with Planet Blue’s storewide 70% off sale at its Santa Monica location. Running Friday, May 20th to Sunday, May 22nd, all of your favorite brands including Blue Life, For Love and Lemons, Jen’s Pirate Booty, One Teaspoon, Stone Cold Fox and more are up to to 70% off! Celebrity fans of Planet Blue include Bella Hadid, Emma Roberts, Kate Hudson and Vanessa Hudgens.