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Ticketed – During the weekend of Coachella Valley’s greatest music festival, we’ll also be rocking over at The BMW Performance Center West. Our outdoor space will be made into an exhilarating, interactive experience. Get behind the wheel of our high-performance M vehicles in multiple adrenaline-pumping driving challenges. Guests will enjoy a dynamic onsite activation powered by SICKY eyewear, The MODERNICA lounge, LULU eclectic tapas menu, Palm Springs Life media station, Babe’s brewery and wine gardens, The Urban Art Group CAL gallery together with unseen chosen photos featuring performers of the weekend by ICONIC IMAGES legendary photographer Terry O’Neill and a live art activation by contemporary LA-based artist, MAR. BMW Performance Center is ideally located next to the Empire Polo Field and next to our exclusive facility ROSS AVIATION, where guest will be transported to the track from the hanger. BMW will provide shuttles to the festival grounds.