Open – adidas Originals is celebrating the launch of the Falcon global campaign. The three stripes’ latest release pays homage to its ’90s roots. The female-exclusive Falcon is a modern take on the Falcon-Dorf, an unapologetic running silhouette that pushed boundaries three decades ago with its fashion-forward edge. The venue is a pop-up, re-imagined with ’90s style—a gas station with a convenience store, neon lounges, pay-phone photo booths, iconic LA food trucks and spiked slushies.