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adidas AM4LA Launch

May 26 @ 9:00 am - 9:00 pm

Open – On May 25, adidas will release AM4LA, the first high performance running footwear made with Parley Ocean Plastic assembled at SPEEDFACTORY USA. To celebrate the launch, adidas is opening up a SPEEDFACTORY Lab Experience in Santa Monica, California for the public to get a glimpse of the future of creation with the brand and find out more about SPEEDFACTORY. Inside, guests will be able to receive custom, private footscan data to learn more about their running pattern, receive individual, shareable content tied to AM4LA, and test run with the shoe through various interactive experiences.

Venue

Fairmont Miramar Hotel
101 Wilshire Blvd
Santa Monica, CA 90401 United States