On Thursday, October 15, Coach at The Grove invited us out to mingle amongst LA’s style-envied socialites to celebrate the launch of their new fall Men’s collection. A carefully curated line of “Essentials” Coach x HYPEBEAST is a fresh alliance that merges a more clean cut Coach, with the gritty basics and natural color waves popular in the HYPEBEAST world. Complete with a DJ, shot samples of Macallan Whiskey and vegan
The fourth installment of the Lexus Concert Series took place last night on September 30th at Seven-Degrees in Laguna Beach. P-Thugg of Chromeo brought his funky tunes to an intimate audience of Pandora listeners. Lexus distributed selfie sticks to attendees, which made for lots of amusing picture moments. Lexus and Pandora has brought us some entertaining concerts throughout summer starting at Lure Nightclub with Robert Delong following with Wyclef in
Last night Herradura, leader in authentic tequilas, launched their newest tequila Herradura ULTRA at the Casa Herradura Mansion at The Jimmy Goldstein Estate in Los Angeles. Presented by Bootsy Bellows, the evening featured a VIP cocktail reception followed by a Bootsy Bellows Pop-Up at The James Club. Guests in attendance included Joe Jonas, Kid Ink, Cheryl Burke, Jon Lovitz, Brando Eaton, Dominic Adams with music by DJ Balthazar Getty, Arkade,
The first concert of a four-part concert series took place at Lure Nightclub on May 28th, 2015 with Robert Delong. Guests got to attend this rad event for free thanks to Lexus and Pandora. Robert Delong was handpicked by Pandora through their up-to-date analytics on what is being listened to in what areas. They have a unique ability to determine which artists will resonate best with local listeners by analyzing
Last Gang Record is holding a Pop Up Shop at The Well in Downtown LA from April 13th-26th. Merchandise for sale includes vinyl, CDs, tees, buttons, hats and tanks from the Toronto label’s acclaimed artist roster from Ryan Hemsworth, Death From Above 1979, Purity Ring and Chromeo. In honor of this event, Last Gang Records and The Well teamed up to throw a party full of music and good times.
In the beginning stages of Coachella month, Drake will be opening a Pop Up shop for his brand OVO, October’s Very Own. It will go from April 4th to April 30th on La Brea Ave. This coincides with Drake’s schedule, who will be headlining both weeks of Coachella 2015. This is a great marketing move on their part, if I do say so myself.
To celebrate the release of the first Nike Air Max known as the Air Max 1, on March 26th 1987, Nike is holding a Pop Up Shop in their Nike Air Max Box in the Arts Districts until Saturday. Sneakerheads lined up this morning for the first session of four, where 15 peron at a time got to enter this mysterious giant shoe box. The shoe box in question held