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Category Fashion

Saks Fifth Avenue Off 5th Opens its Brand New Location Store at the Beverly Hills Connection ]

Saks Fifth Avenue OFF 5TH officially opened its doors to their new two-story location at the Beverly Connection. The new store features more than 800 brands from emerging designer labels to some of the biggest names in fashion and, with new arrivals delivered weekly. On Wednesday August 5th, Saks Fifth Avenue OFF 5TH co-hosted a special preview party alongside LA-based fashion authority WHO WHAT WEAR from 5-9pm. Guests will experience

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Vestiaire Collective’s West Coast Launch w/ VIP Ambassador Johnny Wujek

Originating from France, Vestiaire Collective sells pre-owned fashion from the top of the line brands including Chanel, Hermes and Christian Dior. If you want a vintage luxury handbag that is in tip-top condition, Vestiaire is the place to go. On July 29th, 2015, a selected group of guests gathers at Eric Buterbaugh’s new flower shop off of Beverly Hills for an intimate evening celebrating the addition of Johnny Wujek as

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Janie Bryant for Black Halo Celebration at Bar Mateo

Laurel Berman, founder and designer of contemporary womenswear label Black Halo and Janie Bryant, Emmy award-winning costume designer, welcome friends at Bar Mateo to celebrate the launch of the Fall 2015 collection on July 30, 2015 in Los Angeles, California. Laurel Berman wore the Josephina 2-piece dress and Janie Bryant wore the Sonnet dress in Vatel Print from her self-designed collection in collaboration with Black Halo for Fall 2015. Other

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Christina Milian hosts the #WCW We are Pop Culture Block Party in Honor of her Pop-Up Store on Melrose

In honor of We Are Pop Culture’s first Pop-Up shop off of Melrose Ave which opened its doors to the public on July 6th, partner Christina Milian hosted a fun Block Party sponsored by Monster, Jeju 16 Water, Snoop Dogg’s Cuca Fresca, Bare Mixers, and Platinum Candy Buffets. We Are Pop Culture is also inspired by multi-talented singer, actress and entrepreneur Christina Milian. The line highlights lifestyle, pop culture, and

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Stephanie Pratt Launches New Jewelry Collaboration with MeMe London at DiLAscia in West Hollywood

Stephanie Pratt, known for her role on The Hills, has most recently become a public figure in the UK as a star on another hit reality series, Made In Chelsea, which returns for its 10th season on August 3rd. Having a background in fashion, Stephanie has teamed up with MeMe London jewelry to incorporate her California roots to the brand. In honor of the collaboration, Stephanie Pratt hosted the mark

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“America’s Next Top Model: Cycle 22” Premiere Party Presented by OPPO And Nylon at Greystone Manor

The evening was filled with beautiful people on July 28th, 2015, at Greystone Manor. The occasion was to celebrate the premiere of “America’s Next Top Model: Cycle 22“, which will air on August 5th on The CW. As the evening started and the guests filled up the room, Tyra Banks was no where to be found. The DJ dropped the music and the producers of the show came out to

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Wildfox’s Malibu Takeover Celebration w/ Malibu Mag

LA-based brand Wildfox has officially taken over Malibu, California. Their second store opened last month at the Malibu Country Mart with items hand selected to fit the beachy location. Wildfox CEO Jimmy Sommers said “We have a loyal existing customer base who already shops the Malibu Country Mart location, so we want to bring them a broader range of product focused heavily on categories such as sun, swim, and beach

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Style Public Relations Celebrated the Launch of Michael Costello Pre-Fall Capsule Collection w/ an Intimate Cocktail Party in Downtown Los Angeles

Fashion Designer Michael Costello, who is known for dressing A-list celebrities such as including Beyonce, Lady Gaga, Britney Spears, and Kim Kardashian, launched his pre-fall capsule collection on July 23rd, 2015, in Downtown Los Angeles with a cocktail party presented by Style Public Relations. The special capsule collection features the aesthetic that has put Michael Costello on the fashion radar. Michael Costello, a self taught prodigy, has created a fashion

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Alexa Chung x AG Fall 2015 Collection Los Angeles Launch Event at the Ron Herman Store on Melrose

Fall brings the second installment of AG’s successful collaboration with British style icon Alexa Chung, and the season’s increased selection evolves beyond the denim focus that defined the Alexa Chung for AG debut. In honor of the release of the new ACxAG collection, Alexa Chung hosted an event at Ron Herman, located on the top floor of Fred Segal on Melrose. Hillary Kerr, founder of “Who What Wear”, held a

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Smell You at the Popsugar Summer Soiree Presented by Dolce & Gabbana Light Blue in The Hollywood Hills

Dolce & Gabbana reminded all of us what the freshest scent of summer is by throwing Popsugar’s Summer Soiree on July 18th, 2015, at a gorgeous mansion in the Hollywood Hills in honor of their Light Blue Parfum. It was raining a tad bit for guests to fully enjoy the beautiful outdoor pool set up, but hey! nothing matters when you smell good with an attractive crowd. The E! family

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