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Category Fashion

Stephanie Pratt Launches New Jewelry Collaboration with MeMe London at DiLAscia in West Hollywood

Stephanie Pratt, known for her role on The Hills, has most recently become a public figure in the UK as a star on another hit reality series, Made In Chelsea, which returns for its 10th season on August 3rd. Having a background in fashion, Stephanie has teamed up with MeMe London jewelry to incorporate her California roots to the brand. In honor of the collaboration, Stephanie Pratt hosted the mark

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“America’s Next Top Model: Cycle 22” Premiere Party Presented by OPPO And Nylon at Greystone Manor

The evening was filled with beautiful people on July 28th, 2015, at Greystone Manor. The occasion was to celebrate the premiere of “America’s Next Top Model: Cycle 22“, which will air on August 5th on The CW. As the evening started and the guests filled up the room, Tyra Banks was no where to be found. The DJ dropped the music and the producers of the show came out to

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Wildfox’s Malibu Takeover Celebration w/ Malibu Mag

LA-based brand Wildfox has officially taken over Malibu, California. Their second store opened last month at the Malibu Country Mart with items hand selected to fit the beachy location. Wildfox CEO Jimmy Sommers said “We have a loyal existing customer base who already shops the Malibu Country Mart location, so we want to bring them a broader range of product focused heavily on categories such as sun, swim, and beach

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Style Public Relations Celebrated the Launch of Michael Costello Pre-Fall Capsule Collection w/ an Intimate Cocktail Party in Downtown Los Angeles

Fashion Designer Michael Costello, who is known for dressing A-list celebrities such as including Beyonce, Lady Gaga, Britney Spears, and Kim Kardashian, launched his pre-fall capsule collection on July 23rd, 2015, in Downtown Los Angeles with a cocktail party presented by Style Public Relations. The special capsule collection features the aesthetic that has put Michael Costello on the fashion radar. Michael Costello, a self taught prodigy, has created a fashion

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Alexa Chung x AG Fall 2015 Collection Los Angeles Launch Event at the Ron Herman Store on Melrose

Fall brings the second installment of AG’s successful collaboration with British style icon Alexa Chung, and the season’s increased selection evolves beyond the denim focus that defined the Alexa Chung for AG debut. In honor of the release of the new ACxAG collection, Alexa Chung hosted an event at Ron Herman, located on the top floor of Fred Segal on Melrose. Hillary Kerr, founder of “Who What Wear”, held a

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Smell You at the Popsugar Summer Soiree Presented by Dolce & Gabbana Light Blue in The Hollywood Hills

Dolce & Gabbana reminded all of us what the freshest scent of summer is by throwing Popsugar’s Summer Soiree on July 18th, 2015, at a gorgeous mansion in the Hollywood Hills in honor of their Light Blue Parfum. It was raining a tad bit for guests to fully enjoy the beautiful outdoor pool set up, but hey! nothing matters when you smell good with an attractive crowd. The E! family

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DimePiece LA Presents: The E-M-O Collection Official Release Event at the Standard DTLA

One of our favorite brands to recently come out of Los Angeles is DimePiece. Founded in 2007 in the heart of Downtown Los Angeles by Ashley Jones and Laura Fama, the brand has recently been getting a lot of hype from celebrities such as Miley Cyrus. What made us fall in love with DimePieceLA is when they hired instagram sensation Baddie Winkle, one of the baddest 86 year old to

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Teeny Bopping at BeautyCon LA 2015

Whew, we made it out of the jungle that was BeautyCon after passing over thousands of screaming youngsters that were there to catch a glimpse of their YouTube idols. BeautyCon is an ensemble of beauty, music, fashion, and culture; it is an opportunity for young fans to meet their icons. These fans are so passionate about vloggers that the Fire Marshall had to order the event to close the doors

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This Is A Love Song X Kode Magazine Party hosted by Tinashe

This is A Love Song and Kode Magazine got together and threw a fun pool party at The Standard Hollywood on July 12th to celebrate Kode Magazine’s Summer Issue. Tinashe, who just did an amazing Janet Jackson tribute at The BET Awards, hosted the event and was wearing This Is A Love Song latest AW15 Collection which is to launch worldwide in August (see picture above). The whole crowd was

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HUF Los Angeles Flagship Store Opening Party w/ Flea from The Red Hot Chili Peppers

After having a killer set up at the Agenda Show in Long Beach, HUF reopened its doors on Fairfax in Los Angeles after a 4-year hiatus. The private opening took place on Friday, July 10th, and brought out a lively crowd of celebrities, friends, family, and media at 410 N Fairfax Ave, Los Angeles, CA 90036. During the event, guests were able to check out the notorious middle finger sculpture

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