Tattoos aren’t just an art form, but a means of personal expression that continues to evolve as tattoo artists push creative boundaries with ink. Leading into National Tattoo Day, Bulleit Bourbon is teamed up with four trailblazing artists and shaking up tattoo culture with the announcement of Bulleit Bourbon Tattoo Edition. The Bulleit Bourbon Tattoo Edition is a series of four unique tattoo designs on the iconic Bulleit bottle. These collectible bottles were created in partnership with some of the country’s top tattoo artists whose work is inspired by the frontier spirit and culture of the cities they live in. The collaborations mark the first time the Bulleit Bourbon bottle has been altered, transforming the frontier-inspired bottles into collectable pieces of modern art.

Participating artists include Shawn Barber of Los Angeles, Jess Mascetti of New York, Thomas Hooper of Texas, and Jason Kundell of Portland. Each artist is known for their unique style of ink and innovative flair, the same spirit Bulleit embodies through its modern approach to making whiskey. The limited release tattoo bottles will be available for purchase in each artist’s respective state beginning in August and select bottles will be available nationwide. To celebrate the Los Angeles release, Shawn Barber created a live painting onsite at SmogShoppe, while guests enjoyed delicious Bourbon Bulleit cocktails. “I’ve always thought the Bulleit bottle was badass because of its unique shape and iconic design,” said Shawn Barber of Memoir Tattoo in LA. “Putting my own unique spin on it was a fun challenge because I didn’t want to mess with the style too much, but did want to share what LA means to me through my art. Bulleit gave me a lot of creative liberty and I’m proud of how it turned out.” Each bottle includes a hangtag featuring a scannable QR code to access an interactive Augmented Reality experience, bringing each artist’s design to life digitally.