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Beverly Hills BOLD Kick-Off and Unveiling of Mr. Brainwash’s “Life is Beautiful” Sculpture

The Rodeo Drive Committee is thrilled to present the BOLD (Beverly Hills Open Later Days) Summer campaign, which kicked off on Thursday, August 1st, with special hosts, Sam Rubin and Jessica Holmes from KTLA Morning News. This exhilarating event began with unveiling a one-of-a-kind sculpture by renowned artist, Mr. Brainwash, in front of Louis Vuitton. The BOLD Summer celebrations will continue every Thursday, Friday and Saturday evening between 5 pm -8 pm, from August 1st thru August 24th on the 200, 300 and 400 blocks of Rodeo Drive as well as throughout the city. The streets will come alive once again with experiential programming, vivid arts and culture, and a great sense of summer joy for all who visit. Guests will be treated to intriguing art sculptures by renowned artist, Mr. Brainwash, who has created two custom sculptures in addition to the one being unveiled on opening night. The first, entitled, “BEVERLY HILLS IS BEAUTIFUL” can be seen at the Beverly Canon Gardens, and the second, entitled, “BEVERLY HILLS IS LIFE” will be placed outside of Wells Fargo on South Santa Monica Boulevard. In addition, guests on Rodeo Drive can enjoy later shopping hours from their favorite merchants while experiencing unforgettable cultural experiences and specially-curated playlists, which will debut through enhanced audio played through the medians for the four weeks of BOLD Summer evenings.

Rodeo Luxury on Display – August 8 – 10
During the second weekend of BOLD Summer, highly curated, luxury clothing pieces from multiple talented designers will be showcased within gorgeous displays on the 300 and 400 blocks of Rodeo Drive.

Hashtag Mosaic – August 15 – 17
Outside of Dolce and Gabbana, photos that have the #BOLDsummer will be automatically printed and allow guests to match the number on the back of their photo with the corresponding number seen on the mosaic wall.

Living Mannequins – August 22 – 24
While strolling outside Chanel and Salvatore Ferragamo, guests will be mesmerized by live actors through theatrical and voyeuristic sets.

Architectural Tours – Each Friday evening during BOLD Summer – August 2, 9, 16 & 23
There is a lot of history on Rodeo Drive, and now is your chance to learn about some of it! Public tours will be held highlighting the interesting architecture of some of Rodeo’s most unique buildings on all four blocks of the famed street. Public tours will be led by Beverly Hills resident and President of the Beverly Hills historical society, Phil Savenick. Tours will be 45 minutes and begin at 6 p.m. or 7 p.m.

Louis Vuitton X Exhibition – Running Now through September 15th
Louis Vuitton has staged an exhibit exploring the house’s 160-year history of collaborations. Titled Louis Vuitton X, the show will feature over 180 items from the brand’s archives, including bags reworked by Karl Lagerfeld, Rei Kawakubo, Cindy Sherman, and Frank Gehry. Original collaborations by artists like Yayoi Kusama, Richard Prince, and Zaha Hadid will also be on display. Additionally, the new Artycapucines collection — a collaboration with leading contemporary artists — will debut at the show. Louis Vuitton X is opened from 10 am – 9 pm Monday-Saturday, and 11 am – 7 pm on Sunday.

Photo By: Lex & Tim for @scottclarkphoto

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