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The Local. 132 by General Pants Celebrated The Opening of the First U.S. Store off of La Brea with Lots of Amusements

Located at 132 S. La Brea Ave in the heart of West Hollywood, Australian multi brand retailer, General Pants Co. celebrated the launch of its first ever stateside store The Local. 132 with DJ sets by Soko & Hayden James and a performance by Tijuana Panthers. Aussie cocktails by Sailor Jerry were served and complimentary tattoos were provided by Love Letters Tattoo. Throughout the summer of 2016 General Pants Co.

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Who’s LA – What to Expect from Pride 2016 with Los Angeles Pride President Chris Classen

Pride in West Hollywood brings everyone from different shapes, sizes, backgrounds, and sexual orientation in one place celebrating people as a community. We caught up with Chris Classen, President of Pride Los Angeles to get us excited about this years festivities. Also, make sure to check out the heartfelt video for Pride 2016 HERE where individuals explain what ‘Pride’ means to them. 1.Tell us a litte bit about your background,

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Support Let It Flow: Nyjah Huston Reminds Us that Clean Water is a Privilege

Sometimes it is easy to forget that things at the reach of our fingers, might be scarce in other parts of the world. Mega-star skateboarder Nyjah Huston with his mom Kelle Huston formed the ‘Let It Flow’ movement in 2010 to help furnish clean water to various parts of the world. In honor of their foundation, they are hosting an event this weekend to support their gracious act that cannot

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Clint Eastwood, Alison Eastwood, Keanu Reeves, Frances Fisher, David Arquette and more attended the 2nd Annual Art for Animals fundraiser evening at De Re Gallery

Eastwood Ranch Foundation, a Southern California-based non-profit Animal Welfare and Rescue Organization whose mission is to rescue animals from high-kill shelters and provide care until a forever home is found, held its 2nd Annual Art for Animals fundraiser evening on June 4, 2016 at De Re Gallery in West Hollywood. Art collectors and enthusiasts, celebrities and VIP guests showed up to raise money for Eastwood Ranch Foundation. Prominent guests include

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LA Based Label Dimepiece Lit Up Continental Club Celebrating their first Concept Store

LA Based women’s streetwear label, Dimepiece Los Angeles, finally opened its doors to its first concept store and showroom located in Downtown Los Angeles’s Fashion District. Serving as a gateway into all things Dimepiece, the eponymous store will carry exclusive and sold out styles, and allow customers to experience first hand the Los Angeles street culture that both encapsulates and influences the brand. “We’re looking forward to having a space

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Maybelline New York Celebrates Their Latest Collection With An LA Beauty Bash Hosted By Gigi Hadid With Celebrity Makeup Artist Erin Parsons

Maybelline New York and Gigi Hadid joined by celebrity makeup artist Erin Parsons hosted an exclusive Beauty Bash to launch the brand’s newest bold & beautiful summer 2016 collection. Bringing the distinctive spirit of New York City to Los Angeles, Maybelline New York transformed the Commissary and pool deck at The LINE Hotel. From the food, to the drinks, to the activations, the brand weaved in iconic New York elements,

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House of Harlow 1960 x REVOLVE Family Affair on the Rooftop of the REVOLVE Social Club

Nicole Richie has teamed up with e-commerce giant REVOLVE for a their special collaboration titled House of Harlow 1960 x REVOLVE. The official launch took place on June 2nd on the rooftop of the REVOLVE Social Club. The collection, which the California-native aptly described as “free-spirited,” perfectly emulates the laidback, bohemian style Richie is known for. The whole Hollywood gang showed up for the occasion including Nicole Richie, Cameron Diaz,

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Urban Nomads Takes Over EP & LP for a Day of Rooftop Glow and Shopping

Fashion nomads flocked to LA’s chicest rooftop EP & LP for Urban Nomads by Rocio De Mingo and Natalie Lebovitz pop up pre-Summer sale this past weekend. Experiencing collections from around the world, shoppers mingled with designers, editors, bloggers, and top stylists while sipping on specialty cocktails like the Gypsy Typsy and Urban Nomad. Highlights include streetwear line Chabe who flew in from Mexico to showcase her latest collection, jewelry

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Free Burgers All Day at the Churchill on National Burger Day… Drop the Mic

The Churchill Burger has consistently been our their most popular menu item since they’ve opened. They are making it rain free, yes free, burgers on #NationalBurgerDay. Los Angeles for a chance to try this deliciousness for yourself without spanding a dime. Reservations will NOT be accepted on this day as they are expecting a line of people down the block. It will be first come, first served – limit one

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