On Saturday, February 11th, Travis Scott hosted his pre Grammy party and show at the Private Residence of Jonas Tahlin, CEO Absolut Elyx. Travis Scott was in great company with Kacy Hill in attendance, the newest addition to Kanye West founded G.O.O.D Music. Travis Scott got the crowd going when he unexpectedly jumped up on the couch and started preforming for the crowd. Party-goers were lucky enough to exclusively hear
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Primary Wave hosted their 11th Annual Pre-Grammy party in partnership with Smirnoff vodka on Saturday, February 11 held at the luxurious rooftop perched atop of the London Hotel. CeeLo Green made his first Grammy weekend appearance as he debuted his new persona Gnarly Davidson. Donning all leather, the singer premiered his new look with an intricate lit head piece as he made his way through the packed party as partygoers
The ultimate master of ceremonies Sean “Diddy” Combs continued the celebration on the eve of music’s biggest night by hosting a star studded after hours at his private residence in Los Angeles, CA. VIP guests invited to this super intimate affair paid homage to the weekend’s award nominees and their hustle to the top of the charts. Guests in attendance toasted to these extraordinary accomplishments and achievements with the CÎROC
Sir Lucian Grainge’s 2017 Artist Showcase gave industry insiders highly coveted front row seats to performances by Universal Music Group’s premier established and breaking talent. Before the private show, talent mingled in the Music Is Universal Lounge at Ace Hotel, where they experienced activations by Citi (supporting Musicians On Call), American Airlines (supporting Stand Up 2 Cancer) and Make Up For Ever. Kicking off the showcase, Jessie J joined world
Roc Nation’s exclusive pre-Grammy brunch returned to host members of the Roc Nation family and specially invited guests at a private residence in Bel Air. This year’s event was sponsored by our partners Citi, Barclays Center, and Audemars Piguet, with a special thank you to supporters Audi, D’USSÉ, Armand de Brignac, H.D. Buttercup, Devialet, sbe, and LIFEWTR. Roc Nation family and additional celebrity guests included: Jay-Z, 2 Chainz, Jhené Aiko,
On Friday, February 10th, The Chainsmokers hosted their Pre Grammy Turn Up at the Private Residence of Jonas Tahlin, CEO Absolut Elyx. Wiz Khalifa, Big Sean, Rita Ora, Louis Tomlinson, Nina Dobrev, Jessica Szohr, Chace Crawford, Skrillex, Diplo, A.J. McLean, and more celebrated the Grammy nominated duo, Drew Taggart and Alex Pall. Drew and Alex kicked off the night with a martini-making tutorial from Jonas Tahlin, CEO of Absolut Elyx
Essence, the preeminent brand for African-American women, kicked off Grammy weekend with its 8th annual Black Women In Music Event. The 2017 Essence Black Women in Music event, sponsored by Lincoln and Absolut, featured special live performances from Erykah Badu and Tiwa Savage. Erykah Badu, whose debut album Baduizm celebrates its 20th anniversary this year. The evening featured performances by honoree Badu, as well as Nigerian singer songwriter Tiwa Savage,
Delta Air Lines, the Official Airline Partner of the Grammy Awards and inaugural supporter of first time nominees, made its mark on the start of music’s biggest weekend. The private event took place at Beauty & Essex, adjacent to the new Dream Hollywood, and kicked off with an incredible DJ set from Drake’s longtime producer DJ Boi-1da. First time Grammy nominee Halsey surprised the audience with a stunning six piece
OK!, the world’s leading celebrity magazine once again kicked-off Grammy weekend with their highly-anticipated, star-studded, Pre-Grammy event at Avalon Nightclub on Thursday, February 9th 2017 with a special performance by Jojo who sang hits off her new album Mad Love. Jojo opened her performance with her hit throwback Leave and wowing the crowd with incredible tracks from Mad Love. The unlikeliest of friends, Brandi Glanville and Scheana Marie posed for
Grammy Nominated artist Anderson .Paak celebrated his birthday in the midst of Grammy Madness with his Record Label Empire. The artist who has been hugely successful this year with his album Malibu took the stage and sang some of his hits including Am I Wrong and Glowed Up while celebrating his birthday with CÎROC last night in LA. Too Short who is also part of Emprire Records took the stage
