The Velocity Black x 1 OAK / Up & Down Desert Beach Club kicked off the biggest music festival weekend of the year with two unforgettable parties. Hosted by Richie Akiva, Darren Dzienciol, and Ronnie Madra, together with Velocity Black, the elite mega-mansion was transformed into resort style beach club complete with plush day beds, cabanas, and its very own lake. Velocity Black, a global membership club known for curating
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Nylon hosted at the happening NYLON Estate, the invite-only Sunday pool party closed out the festival, consisting of DJ sets by Angel + Dren, Equal and Alice Longyu Gao. Guests started the afternoon after a long night with some recovery from Liquid IV packets and Health-Ade Kombucha. Next up, it was time to get wet and wild, floating it up in the pool on a FUNBOY float (Taylor Swift’s fave),
Last Sunday, April 16th, Katy Perry hosted an Easter Day “Recovery” Brunch, produced by John Terzian’s of The h.wood Group. The colorful daytime event during Coachella Weekend 1 featured an exclusive pop-up debuting her Katy Perry Footwear collection designed with Johnny Wujeck, Creative Director for Katy Perry Collections and good friend. Guests re-fueled with vitamin elixirs, oxygen bars and reflexology massages, including a festive Easter egg hunt by Cover Girl,
REVOLVE presented its second annual #REVOLVEfestival, a two-day daytime desert party with multiple brand activations, performances and special guests. In a new, and budding partnership with Billboard. The Billboard Artist Lounge was in full effect with interviews and live content captured from the top artists and entertainment insiders, to bear the ultimate music festival experience. Celebrities enjoyed CIROC Summer Colada mixed cocktails at their VIP cabanas, and a live performance
nANA jUDY hosted the most celebrated after party of Coachella weekend 1. Diddy and Tyga jumped on stage with the hip hop group Migos, and stole the show playing a close up and personal performance inside the nANA jUDY estates airplane hanger. nANA jUDY turned this airport hanger into a complete mise-en-scènee equipped for a celeb bustling soiree at full capacity. Tyga and Post Malone also played while Rhianna supported
On Saturday April 15th and Sunday the 16th, Bumble created the coolest place to connect with their snow-filled event Winter Bumbleland, where Aspen chic met the desert heat. The event was hosted by Kendall and Kylie Jenner on Saturday and Ashley Graham on Sunday and was filled with music throughout the weekend from twin sister DJ duo SIMIHAZE, Hannah Bronfman, Sam Blacky and Will The Books. Bumble welcomed a number
Neon Carnival returned for the eighth consecutive year to Thermal, California on April 15th at the Landmark Aviation at Desert Resorts Airport. The invite-only outdoors dance fête, widely recognized as one of the most coveted afterparties of the year and brainchild of famed LA nightlife maven Brent Bolthouse, featured new amusement park rides, games, photobooths and return appearances from the biggest names in brands and entertainment. Drake spotted French Montana
The Zoe Report and Rachel Zoe hosted the third annual ZOEasis Style Retreat in Palm Springs, CA, on Saturday, April 15th to celebrate festival season in a peaceful desert setting. Rachel Zoe, Chanel Iman, Kate Bosworth, Jamie Chung, Justine Skye and Brooklyn Beckham all received some MCM Worldwide swag. MCM Worldwide was also treating guests to manicures with some custom MCM custom wraps from NCLA. The event was to celebrate
Kicking-off the weekend’s festivities, Chevrolet and PacSun teamed up to throw an exclusive day party during the first weekend at Coachella. Hailey Baldwin exhibited model behavior having her shoe tied by New York Giants wide receiver Odell Beckham Jr. Fashion trio Katy Perry, Jeremy Scott, and Mia Morretti arrived together at the Chevrolet Bolt EV Launch at Bootsy Bellows Estate. Chevrolet was onsite celebrating the launch of the all-electric Chevrolet
PopSugar, the #1 lifestyle brand for young women, hosted their 3rd annual PopSugar Cabana Club at Coachella. In a one-day takeover of the Colony Palms Hotel (first year for this location), PopSugar produced exclusive events that provided attendees with the ultimate destination where music meets style. Prior to the party, PopSugar hosted an elegant VIP brunch with the Council of Fashion Designers of America, hosted by Emily Current and Meritt
