According to Statista, 93% of home buyers use the internet to look for properties. What does this mean for real estate companies? First, you need to invest in a good website. A site that can help you stand out in the competitive market and give your potential clients a seamless experience.

Second, a significant portion of your potential clients will see your property through the internet first, so you want to give them the best first impression. That means investing in excellent photography to capture all the finer details of your property.

Can’t I do this with my smartphone? Sure, you can, but hiring a professional photographer is the smarter decision. Here is why.

1. To Showcase Your Property In The Best Way Possible

Hiring a professional photographer means you are getting the best tools for the job.

Proper photography is more than just pointing a camera and snapping a pic. Many elements go into making a stunning photograph, one of which is lighting. Chad Chenier, a professional photographer from Dallas architectural photography firm, says that professional photographers create the perfect lighting making sure all the colors and texture of your property come out as accurately as possible. They know the ideal time of the day to capture your property from outside.

A professional photographer also knows the right angles to capture the real estate and its amenities. If it is a furnished house, they will make sure the furniture is captured at the right angles regardless of the spacing limitations that may exist.

After the shoot, images usually go through editing to improve colors, contrast, etc. In addition to making things look as accurate as possible, editing can also improve your images by removing imperfections like a stain on the wall and adding some details, e.g., sparkles to the pool water.

For the best results, you must look for an experienced photographer. Luckily real estate photography is very popular today, so it should be pretty easy to get the right company for the job. Shop around for the best price but make sure you are satisfied with the portfolio before signing any deal.

2. It Saves Time

Photography is exhausting and time-consuming. Shooting, editing, and uploading high-quality images and virtual videos takes hours. For people with no experience at all, this task can take days, and there is no guarantee that the final product will be impressive.

Professional photographers take the burden off your shoulder, allowing you to focus on other things you are good at, like giving your potential buyers a tour through the property.

3. Your Property Will Sell Faster

A property advertised with high-quality images is likely to sell faster than one with point-and-shoot photos. The simple reason for this is that higher-quality images will attract more people for a tour. Increased traffic increases your chances of selling the property. Making your house look warm and inviting is key to selling a property. Potential buyers need to be able to imagine themselves living in the house, and this can only be achieved with the help of a good photographer. Also, hiring some professional photography touch-up services will further enhance the chances of selling your property faster. People often react positively to photos that have been edited, as they are more aesthetically pleasing.

4. Your Property Might Sell For More

Colorful images don’t just attract more clients, but they will also help you get more money for your real estate. Listing with images from professional photographers gain between $934 to $116,076 more value than the properties with point-and-shoot photos.

In essence, hiring a professional real estate photographer is an investment that pays itself. Plus, you can make a profit from it.

Aerial shots work like a charm in boosting listings’ value. Home sellers use this technique to showcase the amenities surrounding the property. Twilight shots have also proved to be very effective, especially for high-end listings.

5. It Shows Professionalism

Polished photographs make you look professional. Anyone interacting with you will see you are running a serious brand, and they will treat you as such. This increases your reputation in the industry and will improve your bargaining power on the table.

6. Your Firm Will Get More Impressions

High-quality images are vital for your business as a whole in so many ways. First, the photos will enhance the look of your website. Second, they will naturally generate more impressions and shares on social media. Other than helping you sell the property, these images will also spread the word about your firm. More people will come across your brand on influential platforms like Pinterest, Facebook, and Instagram. This is a long-term benefit that gives you the much-needed extra edge over your competitors.

With the points stated above, you’ll realize that you have nothing to lose by hiring a professional photographer. The investment pays for itself, plus they will help you find more potential buyers at a faster rate while increasing the value of your listing.