Once upon a time in a land when smartphones didn’t exist and people still used AOL Messenger, Katherine Power and Hillary Kerr started Who What Wear, an online destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable. 10 years later, in the sea of the world wide web, Who What Wear is still at the top when it comes to fashion. They started off 2016 releasing a line with Target, which was a dream come true for them. Katherine and Hillary are a dynamic duo who work great as a pair. As they would say, “Katherine is the brain of the operations and Hillary is the heart.” When Who What Wear was founded, there was no business plan for an online fashion brand, so the girls had to establish their own path.

On November 2nd, founders Katherine Power and Hillary Kerr held their 10 Year Anniversary with a special exhibition that is on display until November 13th in West Hollywood. They invited all of their famous friends, who were commemorated throughout the experience. Nicole Richie, who was delighted to support her close friends, has a quote over the sunglasses display which reads “I wear sunglasses, I know everything.” Marc Jacobs Beauty set up an exciting makeup station and photo booth. Take a stroll through fashion history with Who What Wear at the #WWW10 Experience open from 11/3-11/13 from 10am-4pm on 8441 Melrose Place, Los Angeles, CA.