On Thursday, May 4th, 2023, Drake’s Hollywood and owner, Hunter Pond, hosted an exclusive Grand Opening event located on the iconic Melrose Avenue strip in West Hollywood–alongside staples such as Cecconi’s, Catch LA, and Craig’s. Invitees were the first in California to taste Drake’s custom creations such as the Vin Scully Fries, Le Deluxe Mac n Cheese, ‘Big & Spicy’ Chicken Parm, Pasta Za Za, and several premiere steak options.
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To celebrate the launch of Tequila Don Julio Rosado, the latest offering from Mexico’s original luxury tequila, the brand brought luxury tequila experiences coast to coast for guests to enjoy PTO for what it was intended: Party Time Off! On Friday, March 31st, Tequila Don Julio hosted guests simultaneously in Los Angeles, CA and Miami, FL to bring the fantastical world of Tequila Don Julio Rosado where they celebrated with
LA native brand, Cult Gaia has opened their first LA flagship on Melrose Ave. On January 26th, Founder and Creative Director of Cult Gaia, Jasmin Larian Hekmat hosted Olivia Perez, Sami Miro, Shanina Shaik, Sara Sampaio, and more to celebrate the opening of “THE TEMPLE” on 8440 Melrose Avenue. Cult Gaia shut down the block to throw a party like no other to celebrate this pivotal moment for the brand.
REVOLVE Group introduced the first-ever REVOLVE Winterland, a holiday-themed pop-up and social hub for REVOLVE’s community of customers, ambassadors, and brands. In collaboration with AT&T, both companies leaned into Next-Gen consumers as the voice of this era, shaping the future of community, commerce, technology, entertainment, and beyond. REVOLVE Winterland guests enjoyed a festive, wintery pop-up in the heart of Los Angeles, complete with holiday cottages full of the season’s best
Kate Somerville, renowned skin health experts, celebrated the launch of the new +Retinol Vita C Power serum with a special two-part event, held at the Kate Somerville Melrose Place Clinic. Special guests included Jordyn Woods, Shanina Shaik, Lucy Hale, celebrity hairstylist Jen Atkin, Kelly Osbourne, Charlotte McKinney and music by DJ Nikki Pennie. Attendees were able to enjoy citrus inspired cocktails by Casamigos Tequila and wine from Fleurs de Prairie.
Tuesday night, iconic champagne house Perrier-Jouët celebrated the Opening Night of L’Eden by Perrier-Jouët in partnership with Vanity Fair at Casa Faena in Miami Beach. Award winning actress Sarah Jessica Parker, in a pink Dolce & Gabbana party dress, surprised guests as she appeared on stage in a performance created by renowned theatrical director and owner of the The Box nightclub, Simon Hammerstein. In an intimate moment, SJP recited a
Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool tops, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. They teamed up with hip magazine Galore for their newest collection featuring Victoria Secret model Shanina Shaik. Galore added their own Studio 54 flare to the line with lots of fringes and sparkles. To celebrate the release,
