Forever 21 launched their #CelebrateForever Holiday 2017 collection with a winter wonderland themed event, an intimate celebration to kick off the holiday season set under a moonlit backdrop. The fete featured a captivating live acoustic set by Maty Noyes and DJ set by Noodles, plus a live activation with Overheard LA. Guests such as notable influencers Jordyn Woods, Rachel McCord, Shaun Ross, Anastasia Karanikolaou aka “Stassiebaby,” Faith Schroder, Caroline D’Amore,
Invite Only – Are you ready to SLAY THE FAME GAME? Rachel McCord invites you to join her for a fabulous event next Saturday afternoon 9/16. Sip Get Hot tequila, mingle with 150-200 entertainment industry VIPs, enjoy h/m touch-ups, a photo shoot, and on-camera interviews at celebrity Rachel McCord’s private book launch event! VIP gift bags to early arrivals!
Premiere denim line, XES Revolution unveiled its second collection with a pop up event with retail partner Therapy LA, last Thursday July 20, 2017, Hosted by Rachel McCord of The McCord List, and produced by Pop Your Shop. XES also showcased the expansion of their line to dresses, jackets, skirts and tops. The fashionable night of shopping included other participants such as Rad Patches from Laser Kitten, specialty cocktails by
Invite Only – Join XES for an evening of shopping, cocktails and sweets where you will meet Rachel Mccord of the Mccord List and XES Founder Kamiyla Bell.
In celebration of their launch, Tribe Kelley invited guests to Ron Robinson in West Hollywood to shop the collection and meet Brittney and Brian Kelley. Tribe Kelley is an American made brand founded and operated by wife-husband duo, Brittney and Brian. Based in Nashville and manufactured in Los Angeles, Tribe Kelley believes creating jobs domestically ensures each piece is a fresh, transparent work of art. The brand draws inspiration from
In an Age when we keep up with each others’ lives through social media, it does seem like everyone is living the dream. Between these amazing food pictures, huge smiles, beautiful friends, one can wonder if it is acceptable to not be perfect. This is the reason why (see what I did there) we are huge supporters of the Philosophy hope & grace luncheon which honors the #HowAreYouREALLY campaign in
Last Thursday night The Art of Elysium and Related Garments joined together in celebrating artist James Goldcrown and the recent success over his work, Love Wall. The Art of Elysium is a non profit organization that empowers artists and communities in need to join together and triumph over their circumstances through art. The celebration for Goldcrown was held at their Los Angeles Art Salon with a performance by musician and
Open – The Coachella Kick Off edition of the Skybar Night Market is coming up this April! Hair styling offered by Artlab Salon hosted by Rachel McCord and Heidi Nazarudin.
Last night, April 3rd, 2017, guests celebrated the arrival of new Secret Extensions Salon Edition Double Volume collection at the pre-festival season event at Blushington in West Hollywood. The colorful launch event, produced by Pop Your Shop, offered a fun variety of a festival inspired makeovers with the new 18 Inch Secret Extensions, flower crowns from the Halo Experience, including make up and eyelash applications by Blushington. Additionally, guests enjoyed
Livby, the first curated live-streaming shopping app to discover and purchase the hottest in fashion & accessories, beauty, home and tech, celebrated its launch with an exclusive party on Thursday, December 8 at The Hills Penthouse, a members-only private club in West Hollywood. AnnaLynne McCord hosted a live sale for Smashbox Cosmetics and Wildfox Couture, and Hrush Achemyan hosted a live sale for Anastasia Beverly Hills, in which all proceeds