Gone are the days when buying eyewear meant trawling store after store in search of the perfect pair or taking a leap of faith with an online purchase. Enter the revolutionary concept of virtual try-ons, a digital tool that is reshaping the eyewear industry and the way we shop for our most treasured accessories. This guide dives into the world of virtual try-ons, the impact they’ve had on industry giants
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Boy Smells, the cult fragrance, and personal care product brand on a mission to empower individuals to express their most authentic, genderful self, will host an immersive pop-up at Platform in Culver City, California. Open from November 4 through January 7th, the brand will offer a sensorial shopping experience and ongoing community activations that emulate Boy Smells’ core values. Coining the term genderful as a mark of inclusion, Boy Smells
Content creation is one of the most challenging yet important aspects of online marketing. The content you produce acts as your brand’s voice, and it determines the messages and values your brand communicates to people and affects how it is perceived by your audience. Poorly written and unprofessional content automatically signals an incompetent brand, and such content ruins the brand image. On the other hand, great content will reflect a
On Thursday, January 17th, Margot Los Angeles celebrated its grand opening at Platform in LA. The Coastal Mediterranean rooftop restaurant in Culver City is Rohan Talwar’s IB Hospitality Group’s newest project. DJ sets were performed by Samantha Ronson, Brandi Cyrus and Zen Freeman. Guests at the fete which featured their fresh Italian and Spanish influenced cuisine inclusive of a lavish raw bar, included Delilah Belle, Omar Benson Miller, Gilles Marini,
Hey, we get it – Los Angeles is a big city. Not only are there endless opportunities for coffee stops, beach visits, and celebrity sightings, but the metropolis also boasts an absolutely massive catalogue of events. Even on a daily basis, the list of things to do can certainly seem a little overwhelming at times. Somewhere, among the hazy smog that engulfs the city, lies a hotbed of culture and
Open – Platform’s Pre-Valentines Day Celebration hosted by Founder of Flower Firm LA Madison Karsenty with food provided by Sorella Collective and Rose provided by Hayden Wine Bar.
RSVP – Sneakers book authors Howie Kahn and Alex French sit down with chef and entrepreneur Roy Choi (Kogi, LocoL, Commissary, POT) to discuss Choi’s pioneering work in the food world and how Los Angeles street culture has impacted his journey along the way.
Invite Only – A wellness launch event celebrating Coveteur & Juice Served Here’s newest collab. Luxury fashion meets wellness with Coveteur & LA-based juicery Juice Served Here with their 3 exclusive flavors. Known for stunning photography and an intimate look at luxury lifestyles and global tastemakers, Coveteur explores the homes and closets of global street style stars and influencers. To celebrate the partnership, they’re hosting an event tomorrow Thursday, Oct.
Open – The evening features live music from Grammy Award-nominated The California Feetwarmers, Halloween makeup touchups with NYX Cosmetics, tarot card readers, and more. Appetizers and drinks will be provided by Hayden.
Invite Only – the leading marketplace for sneaker – has a pop-up gallery, called The Greatest, that will be open from Oct. 7th through Dec. 31st at Platform: 8830 Washington Blvd, Suite 101, Culver City, California. To kick-off the pop-up, GOAT is hosting a special opening day event, on Saturday, Oct. 7th from 11 a.m. to 7 p.m.featuring a special guest DJ. Two additional ‘themed’ exhibits will be on display
