NYX Professional Makeup opens its newest retail location in Century City, marking its 33rd store in the U.S. and fifth store in the greater Los Angeles area. NYX opened its first brick-and-mortar store in 2015 and continues to unveil stores in some of the country’s busiest shopping malls, such as Tysons Corner Center and The Galleria in Houston. NYX Professional Makeup stores combine digital technology with a hands-on educational environment
Open – Want a reason to attend the Juicy Couture activation other than breaking out your favorite terry cloth track suit? NYX will be in attendance for that perfect makeup touch-up needed after a long day in the desert sun; on-hand will be the newest from NYX (think chromatic makeup + glitter), perfect for your festival look
Invite Only – Ipsy Creator Cocktail Party Generation Beauty LA in collaboration with NYX.