NYX Professional Makeup opens its newest retail location in Century City, marking its 33rd store in the U.S. and fifth store in the greater Los Angeles area. NYX opened its first brick-and-mortar store in 2015 and continues to unveil stores in some of the country’s busiest shopping malls, such as Tysons Corner Center and The Galleria in Houston. NYX Professional Makeup stores combine digital technology with a hands-on educational environment
On Saturday, August 20, 2016, NYX Professional Makeup celebrated the online makeup artist and beauty community by naming the “Beauty Vlogger of the Year” at the Fifth Annual NYX Fine Artistry of Cosmetic Elites Awards Show at the Novo LA in Los Angeles. The ceremony, hosted by YouTube star Kandee Johnson and featured performances by Beyoncé protégés Chloe X Halle and RuPaul’s Drag Race star Alyssa Edwards and The Haus
TigerBeat’s threw the Official Teen Choice Awards Pre-Party Sponsored by NYX Professional Makeup and Rock Your Hair on Thursday, July 28 at Hyde Sunset. First to arrive was three-time Teen Choice Nominees, dance prodigies, Maddie and Mackenzie Ziegler. The two arrived in high spirits to celebrate the evening and host the exclusive soiree before heading on tour with music sensation Sia. Next to arrive was Olympic Gold Medalist, McKayla Maroney.