Sonix hosted an exclusive VIP Event on Thursday night to celebrate the grand opening of their first ever pop-up shop on Melrose Avenue. “The Future is Female” theme resonated throughout the event in the brightly pink colored store. Ireland Baldwin stopped by to check out the space, and tried on some of Sonix’s brand new sunglasses. Actress Emily Althaus and Influencer Violet Benson were also in attendance, and couldn’t resist
Invite Only – Sonix is hosting an intimate VIP Event, giving an exclusive first look of their pop-up store to members of the press, celebrities, stylists, and other tastemakers in the Los Angeles area with a special DJ set by Brandi Cyrus. The pop-up shop will allow Sonix, along with their female-driven brand partners, the opportunity to showcase their newest collections and network with influential women in the community. The
Open – Wild Style hosts a release party and installation event for Los Angeles brand 424 FOURTWOFOUR’s Spring/Summer 2017 collection titled “The Painter.” The collection and installation is inspired by 424’s co-founder, Guillermo Andrade’s childhood painting houses with his father in Los Angeles. Enjoy complimentary cocktails and refreshments with LA’s fashion-forward crowd at the iconic destination store on Melrose, alongside fashion insiders and influencers. DJ sets by Los Angeles artists
RSVP – Pop Your Shop x Nars is celebrating the holidays w/ a night of Beauty and Fashion, Hosted by beauty blogger Claudia Cooper of Beep Beauty & we want you to come! Nars Artists will be showing off the newest Sarah Moon collection and doing makeup applications with a purchase of two NARS products. Enjoy complimentary hair styling from the amazing Britt Stevens from the Ken Paves salon. Shop
Open – Chain Gang x DC Launch Party with a special DJ set by Prayers, lots of complimentary food and drinks + contest giveaways.
Once upon a time in a land when smartphones didn’t exist and people still used AOL Messenger, Katherine Power and Hillary Kerr started Who What Wear, an online destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable. 10 years later, in the sea of the world wide web, Who What Wear is still at the top when it comes to fashion. They started off 2016
Invite Only – Zadig & Voltaire Paris and FLAUNT Presents The Oh La La Land Issue: Ouest Coast and the FW16 Collection.
Invite Only – It’s darkest before the dawn, as Burton is the new BLVCK. Join us at the LA Burton Flagship store for a first look at the new collection of lifestyle and mountain essentials designed by BLVCK SCVLE and Burton, DJ Sets by Bradley Soileau and Sean G.
Ticketed – The Improv on Melrose Avenue has graciously offered to donate ticket sales during one night of performances and has offered a fantastic lineup with Larry Miller as the headliner acts from comedians Kirk Fox, Wayne Federman and a surprise line-up of additional comics. All proceeds will go the foundation that serves the families of fallen firefighters and funds the California Firefighters Memorial.
New York favorite Catch has finally opened its fabulous Los Angeles rooftop right across from the Pacific Design Center. Saturday night, Mark Birnbaum and Eugene Remm of the Emm Group hosted Hollywood’s elite at the opening celebration of Catch LA. Guests arrived and sipped on cocktails as they took in expansive views of the city from the retractable rooftop and dined on fresh sushi rolls, lobster mac and cheese, and