Sony Corporation unveiled the second installment of its brand campaign, called “Lost in Music,”, which aims to deliver new music experiences to fans utilizing Sony’s latest technologies. The brand campaign consists of live music events and a Virtual Reality (VR) music videos. The much-anticipated event kicked off this past weekend in Los Angeles showcasing some of Sony’s latest products. “We are thrilled to have this opportunity to work with Khalid,
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When Sony announced their “Lost in Music” event, it was shrouded in mystery. Their event list promised an “unparalleled music experience,” going on to mention VR, live performances, and above all, a promise to get lost in music. The headliner wasn’t announced until the day of, being The Chainsmokers, and only a handful were able to get tickets when the news was made public. Not much else was known. The
