Last night, (BELVEDERE)RED and John Legend joined forces for the launch party of his new album, Darkness and Light. The evening showcased John’s newest songs and an intimate Q&A discussion about the inspiration for the album. John also performed his latest hit single Love Me Now dedicated to the (BELVEDERE)RED campaign, encouraging people to love now and give now in the face of tomorrow’s uncertainty. Hosted at The Underground Museum,
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Fresh from their unbelievable event in New York City with a special performance from ambassador John Legend, Belvedere(RED) stopped by Los Angeles in honor of South African Artist Esther Mahlangu. Belvedere revealed their limited edition bottle during the reception, with 50% of profits going to Global Fund, the leading financier program to fight HIV/AIDS in Africa. This limited edition updates Belvedere’s iconic bottle design with a uniquely BELVEDERE(RED) touch. Replacing
Invite Only – Celebration Cocktail Reception x Esther Mahlangu & (Belvedere) RED. This years unique bottle pattern was created by Esther Mahlangu, a celebrated artist from South Africa chosen by brand ambassador, John Legend, to reinterpret the four campaign symbols. The symbols, which are seen in the artwork signify security, unity, change, support. All of which embody the four central values the campaign commits to bringing to the fight against
