On March 8th, celebrities, social media influencers and special guests celebrated the launch of DL1961’s SS17 campaign, #TheUniform with Sofia Richie in DL1961’s Patti jeans and Jasmine Sanders in DL1961’s Goldie jeans as the faces. The party took place at The Nice Guy in West Hollywood, California. Guests dressed in DL1961’s “The Uniform” mingled with the “it girls” and danced to DJ sets by Kitty Kash. Notable guests included: Sofia
L.A. Hearts and PacSun hosted a Babelicious evening full of some of todays top fashion influencers, models and bloggers to celebrate the L.A. Hearts Spring 2017 Swimwear Collection. Some four favorite babes included Jasmine Sanders, Delilah Belle Hamlin, Chantel Jeffries, Ava Dash, Nala Wayans, Bella Harris, Jasmine Brown, Rachel Cook, Suede Brooks, Chase Carter, Sierra Egen, Sierra Schwartz, Meredith Mickelson, Ally Johnson, Alissa Violet, Sophie Jaffe, all dressed in L.A.
Yves Saint Laurent Beauty opened its doors for its very first pop-up shop at the beautiful Theatre at the Ace Hotel. The two day pop up let the LA beauty girls create their own personalized lip wardrobe and complimentary custom engraving on every lipstick. The Pop Up was filled with the YSL throughout, with a giant neon sign as you walked in. Lots of fun picture moments were installed throughout