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How Los Angeles Has Become the Gaming Capital of the United States

With Silicon Valley in San Francisco to the north, Comic-Con in San Diego to the South, California already has strong ties to technology and pop-culture. Nestled in between these cities is Los Angeles, which has embraced both technological innovations and pop-culture trends, building a fortified love of gaming. From casual play to widespread gaming infrastructure, the still relatively young entertainment medium has spread like wildfire across LA, with the cultural

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Jena Rose attends the 4th Annual Beautycon Festival Los Angeles at the Los Angeles Convention Center on July 9, 2016 in Los Angeles, California Singer Kelly Rowland attends the 4th Annual Beautycon Festival Los Angeles at the Los Angeles Convention Center on July 9, 2016 in Los Angeles, California Alli Simpson (L) during an interview at the 4th Annual Beautycon Festival Los Angeles at the Los Angeles Convention Center on July 9, 2016 in Los Angeles, California Rapper Jack Gilinsky (R) of the music group Jack & Jack performs onstage at the 4th Annual Beautycon Festival Los Angeles at the Los Angeles Convention Center on July 9, 2016 in Los Angeles, California Carrington Durham (C) at the 4th Annual Beautycon Festival Los Angeles at Los Angeles Convention Center on July 9, 2016 in Los Angeles, California (L-R) Becca Tilley, Jeanine Amapola, actress Karrueche Tran; TV personality Jeannie Mai, YouTube personality Brendan Jordan, Claudia Sulewski, Tana Mongeau, Jackie Hernandez and singer-songwriter Christina Milian pose for photo the 4th Annual Beautycon Festival Los Angeles at the Los Angeles Convention Center on July 9, 2016 in Los Angeles, California Actress Karrueche Tran (L) and singer-songwriter Christina Milian attend the 4th Annual Beautycon Festival Los Angeles at the Los Angeles Convention Center on July 9, 2016 in Los Angeles, California Model Tyra Banks (L) and TV personality Jeannie Mai speak during an interview at the 4th Annual Beautycon Festival Los Angeles at the Los Angeles Convention Center on July 9, 2016 in Los Angeles, California Entrepreneur and model Tyra Banks poses for portrait at the 4th Annual Beautycon Festival Los Angeles at Los Angeles Convention Center on July 9, 2016 in Los Angeles, California Actress Sofia Vergara at The Launch Of Tempting By Sofia Vergara at Sunset Tower Hotel on July 8, 2016 in West Hollywood, California Celebrity make-up artist Angel Merino onstage during the balloon drop at the 4th Annual Beautycon Festival Los Angeles at the Los Angeles Convention Center on July 9, 2016 in Los Angeles, California

The 4th Annual Beautycon Festival LA Where Celebs, Influencers and Beauty Collided in the Heart of Downtown LA #Beautyconla

The weekend long Beautycon Festival took place in Los Angeles last week/weekend with lots of fun activities, activations and more. Some of the activations that occurred off-site included a breakfast with Tyra Banks & an intimate group of Content Creators and the launch of Sofia Vergara’s new fragrance Tempting at Sunset Towers. The actual festival had over 15k in attendance at the West Hall at the Los Angeles Convention Center.

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