PopSugar, the #1 lifestyle brand for young women, hosted their 3rd annual PopSugar Cabana Club at Coachella. In a one-day takeover of the Colony Palms Hotel (first year for this location), PopSugar produced exclusive events that provided attendees with the ultimate destination where music meets style. Prior to the party, PopSugar hosted an elegant VIP brunch with the Council of Fashion Designers of America, hosted by Emily Current and Meritt
Invite Only – Get Festival Ready with Urban Decay near the Coachella grounds.
Invite Only – Galore x Stillhouse Brunch hosted by Fifth Harmony with music by Serayah Leaf, Alexandra Richards, and Alie Layus.
Invite Only – The Lucky Lounge Presents Desert Jams with a special performance by Noah Cyrus, Open Bar, and Backyard BBQ.
Invite Only – Gear up for Sunday at the infamous NYLON Estate for its invite-only pool party to close out music’s most celebrated festival weekend. Start the morning with some recovery and relaxation from Liquid IV packets and Health-Ade Kombucha. Float the day away in the pool on a FUNBOY float (one of Taylor Swift’s favorites) while sipping on a crisp specialty Johnnie & Soda cocktail or indulge in a
Invite Only – DEW is taking over the Musicland Hotel in Palm Springs Saturday, April 15 and Sunday, April 16 and transforming it into the Label Motel. Inspired by MTN DEW® LABEL SERIES, we’ve added a touch of class to the rooms and experiences for you to enjoy, including two-days of epic pool parties, live performances by G-EAZY and top DJs and live art installations and Virgil Abloh.
Invite Only – Hypebeast is taking over Coachella with the Hypebeast Hotel sponsored by Under Armour.
Invite Only – New in store this year is our first-ever American Express Platinum House at The Parker Palm Springs. Open exclusively for Platinum Card Members from 11:00 a.m. to 5:00 p.m. on Saturday, April 15 and Sunday, April 16, The Platinum House at The Parker Palm Springs will be the perfect spot to hang out before hitting up festival grounds, complete with access to: · Exclusive Platinum SoulCycle classes
Open – Want a reason to attend the Juicy Couture activation other than breaking out your favorite terry cloth track suit? NYX will be in attendance for that perfect makeup touch-up needed after a long day in the desert sun; on-hand will be the newest from NYX (think chromatic makeup + glitter), perfect for your festival look
Invite Only – Jeremy Scott is back with one of the more private and star-studded night time parties during Coachella weekend with Moschino x Candy Crush.