Launching the all-new SS18 Collection in style, Puma and Big Sean teamed up for a release party in LA this. Featuring a pop-up shop powered by Nice Kicks (@shopnicekicks) that exclusively sold drop one pieces from the collection ahead of the global release. The evening had cool vibes and was an over-all memorable experience with celebrities, press, influencers and consumers joining from LA and around the world. Accompanying Sean at
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Invite Only – True to its California roots and surf heritage, Baxter of California (photo via) will celebrate its 50th anniversary in 2015 by giving back to the coast, donating proceeds from a limited edition men’s grooming kit to the Surfrider Foundation.