Sports Illustrated honored their 2017 Fashionable 50 members, including NBA MVP and Sports Illustrated’s Fashion MVP Russell Westbrook at a star-studded event at Avenue in Los Angeles last night. Fashionable 50 2017 members Westbrook, Kyrie Irving, Andre Iguodala, P.K. Subban, Lindsey Vonn, Marcedes Lewis and Robbie Rogers were all in attendance at the glamorous night alongside Sports Illustrated Swimsuit models Kate Bock, Genevieve Morton, Tanya Mityushina and SI Swimsuit Rookie
RSVP – On July 3rd, #SummerisServed with an evening of elevated excess and dancing as we kick off Summer 17 with the seaosn opener of #Rhondesia.
Mane Addicts’ first ever Prom was a completely success. Prom ’17 King and Queen Aaron Carpenter and Amanda Steele were joined by celebrity DJ Nikki Pennie. Sponsors Paul Mitchell Electric Youth headlined this private, invite-only experience at Avenue, Hollywood’s hottest venue. Guests enjoyed Paul Mitchell glam stations which offered event-goers the chance for a quick touch-up, or the opportunity to choose from a carefully curated style menu. The stations were
Invite Only – Jen Atkin’s Mane Addicts is throwing the Mane Addicts Prom ’17 at Avenue on May 9 with Amanda Steele and Aaron Carpenter will be crowned king and queen.
NYLON returns with their star-studded celebration for the annual Young Hollywood May issue celebrating cover star Rowan Blanchard. The invite-only soiree will bring together the freshest faces in Hollywood at hotspot Avenue, adjacent to the highly-anticipated Dream Hollywood hotel.
Invite Only – the Nylon Young Hollywood Party is back to celebrate cover star Rowan Blanchard with Music from Johnny Wujek & Markus Molinari + Pyper America + Brandon Lee.
Drawing some of Hollywood’s biggest names, TAO Group, along with real estate developers Richard Heyman and Grant King of Relevant Group, celebrated the highly-anticipated TAO, Beauty & Essex, Avenue, and Luchini LA Grand Opening with an exclusive invite-only block party. Spotted at Avenue, Cindy Crawford and hubby Randy Gerber enjoyed a fun night out, while DJ Khaled took the stage for a surprise DJ set. Orlando Bloom was also seen