Maxim Magazine, a luxury brand known for bringing in top- tier talent, celebrity guests, taste-makers, and mass media press coverage to culturally celebrated events, collaborated with Bootsy Bellows and Karma International during the biggest weekend in football on Saturday, February 6th, in San Francisco, CA. This year, The 2016 Maxim Party took place on Treasure Island – 4 miles from downtown San Francisco at a 50,000 square foot waterfront property. The Maxim Party footprint included The Party pavilion with a private Bootsy Bellows pop up for VIPs and sweeping views of the city, bay and bridges. The exclusive affair, produced by Karma International, had an outstanding talent line up featuring hip hop recording artist A$AP Rocky and sets by William Lifestyle & Devin Lucien x Balthazar Getty with a special performance by Lil Wayne. The 2016 Maxim Party pavilion included a custom designed premium ultra lounge and feature concert sound, theatrical lighting & effects, full LED video walls, and risers for exclusive VIP Tables on different levels. The event included multiple interactive areas, highlighted by the Dodge Thrill Ride Experience. Dodge, and their ‘Dodge Thrill Ride Experience’ provided guests with an opportunity to feel the rapid acceleration of Dodge Vipers, Charger SRT and Challenger SRT Hellcat vehicles as a professional driver took guests on a spin around the waterfront driving course. Pernod Ricard served as the exclusive spirit provider of The 2016 Maxim Party and will be providing specialty drinks made with Absolut Elyx, Avion Tequila and Perrier Jouet Champagne. Guinness had a custom “Gig Rig” draught truck on the property with premium Guinness beer served nostalgically on tap. Triumph, a premium lifestyle motorcycle brand based in the UK, had several of their newest Bonneville family of motorcycles on display with an interactive photo activation for guest enjoyment. Will Day powered by Isplack had a live painting activation, Red Bull provided energy drinks, Michael Costello dressed all of the models, Core Hydration supplied water, John Varvatos had their own VIP green room for celebrities, and Jet Smarter was among one of the other top-tier sponsors. For those who couldn’t attend the party – were able to tune in to a live broadcast of behind the scenes action by Torio TV HERE. Other celebs in attendance included: Justin Bieber, Hailey Baldwin, Ludacris, Jennie Garth, Sherri Shepard, Chuy Bravo, GG Golnesa, Scott Porter, Nick Cannon, Jiff the Pom, Nathan Owens, and Terrence J to name a few.