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the Sisters Behind the Success of Affordable and Trendy Retailer Forever 21 Open their Own Concept Store: Riley Rose

King Kylie’s BFF, Jordyn Woods, who DJ-ed the Riley Rose preview party to celebrate the grand opening of their first-ever brick and mortar store in the Glendale Galleria this Saturday, September 30th. The party was decked out in millennial pink Instagramable moments, from the “Wish You Were Here” neon sign, to a Hypno Cam that can be uploaded directly to your social feed. There were complimentary makeup applications by Lime Crime and sweet treats from Bon Puf, serving up cotton candy, and rose shaped ice cream. Riley Rose is your one-stop-shop for all things beauty and lifestyle, housing some of the best brands in the business. This unique concept store is the brainchild of Esther and Linda Chang, the sisters behind the success of affordable and trendy retailer Forever 21. Together, the daughters of Forever 21’s founders, Don and Jin Sook Chang, set out to make Riley Rose a beauty destination targeted at Millennial and Gen Z consumers looking for exclusive brands that aren’t usually accessible at their fingertips; housing makeup, skincare, hair, nails, tools and more. With their experience running Forever 21’s marketing and graphic design departments, they have set foot on their own path to create a retail experience that is a first in the beauty industry.

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