The first concert of a four-part concert series took place at Lure Nightclub on May 28th, 2015 with Robert Delong. Guests got to attend this rad event for free thanks to Lexus and Pandora. Robert Delong was handpicked by Pandora through their up-to-date analytics on what is being listened to in what areas. They have a unique ability to determine which artists will resonate best with local listeners by analyzing musical preferences, stations created, and thumbed-up songs. Robert DeLong has been streamed nearly 9 million times on Pandora.