Experiential fashion house MadeWorn and lifestyle brand Roc96 partnered with industry leading e-retailer REVOLVE to launch an exclusive capsule in celebration of Jay Z’s long-standing music career. An array of celebrities, influencers & music moguls were the first to experience a winter inspired transformation of the Revolve Social Club. Complete with a life-like 12 foot cloud with real snow cascading from the Revolve Social Club rooftop onto Melrose Ave, the space was meticulously curated by the innovative Blaine Halvorson of MadeWorn to mimic the NYC street scene and commemorate Jay Z’s cult classic album, Reasonable Doubt. Every inch of the store was perfect for a photo op. Our personal favorite was the “Black President’s Room” which resembled the oval office surrounded with black and white American flags. Guests enjoyed boozy snow cones supplied by D’Usse, late night pizza, an exclusive vinyl of Reasonable Doubt and DJ sets by DJ Millie and DJ MOSS, and DJ Orange Calderon. Guests in attendance included Rihanna, Michael Mente, Blaine Halvorson of MadeWorn, Kareem “Biggs” Burke of Roc96, Paris Hilton, Chris Zylka, Jasmine Sanders, Charlotte Mckinney, Nipsey Hussle, Chris Paul, and more.

To further celebrate the partnership, REVOLVE will host a four day pop-up shopping event open to the public from June 1 – 4 at REVOLVE Social Club on Melrose Ave. Customers will have the opportunity to shop and experience the luxury & edge of the capsule in an interactive, creatively inspiring setting.