Set in Los Angeles’ Arts District, 29Rooms brings 29 interactive spaces to life in collaboration with visionary artists, causes, and brands. The inaugural West Coast festival will include some of the most popular installations from New York’s event this year, along with a roster of new brand and celebrity collaborators. “We’re excited to bring the 29Rooms experience to a city that thrives on creativity, entertainment and storytelling,” said Piera Gelardi, Executive Creative Director and co-founder of Refinery29. “Los Angeles’ art scene mixed with a burgeoning tech sphere and Hollywood roots, provide an electric mix of emerging and established talent. The powerful cross-pollinating of industries and talent create kismet and the perfect stage for 29Rooms which is designed to ignite audience passions, unleash imagination, and expose them to new talent and ideas.”

This year’s theme, “Turn It Into Art,” celebrates the transformative power of creativity and explores how art influences emotion, shifts perspectives and incites change across culture. Developed in partnership with a broad range of creators, talent, innovators, artists and brands, each room puts the audience at the center of the event, sparking engagement and igniting a live social broadcast of self-expression, storytelling and meaningful dialogue. 29Rooms will be open for a total of four days: Thursday, December 7th through Sunday, December 10th. The 29Rooms General Admission ticket, priced at $19, guarantees access to one 3-hour session, with minimal wait time and maximal interaction. Additionally, for the first time, Refinery29 will also be offering a new 29Rooms consumer experience on select evenings, priced at $85. This “Art After Dark” ticket will include cocktails and hors d’oeuvres, as well as a tour by the curators, who will provide further detail on the meaning and inspiration behind the experience. Tickets are available HERE.