Hollister has teamed up with Cody Simpson and his Coast House bandmates, Corey Harper and Adrian Cota, to bring fans #Instajoy this holiday season. As part of the campaign, customers will have access to surprise events, musical performances and exclusive content across the brand’s social and digital channels all season long.

To start off the holiday festivities, Hollister’s Holiday Carnival stopped by the legendary Roxy off of the Sunset Strip with lots of joy all around and a giant projection of California waves in the background. The family friendly event featured food that included a grilled cheese food truck and pizza, carnival games as well as a performance by Coast House with Cody Simpson, Corey Harper and Adrian Cota, who also appear in the new holiday campaign. Cody’s sister and Disney Radio host Alli Simpson also attended as well as pro surfers Jake Kelley and Knox Harris.

The music of Coast House strikes a balance between thudding rock ‘n’ roll, bluesy swagger, and a rockabilly swing under a windswept Venice Beach sunset where the band was formed. Moreover, all three musicians take the mic, giving it a robust voice. Coast House surfer roots is a great match with Hollister’s beachy look.