Open – RVCA, leading design-driven lifestyle brand, has just announced the opening of its 4th store in the U.S, located in the heart of Santa Monica’s shopping scene on Main Street.

The new store will feature all the latest RVCA clothing and accessories, for men, women and youth. The store will also host original artwork and photography by local RVCA advocates such as Kevin Ancell, Lyon Herron, Keegan Gibbs and Kelsey Brooks.