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Invite Only – POPSUGAR, the #1 online destination for millennial women, will return to Coachella after a successful launch last year with the POPSUGAR Cabana Club. In a two-day takeover of Avalon Hotel (formerly the Viceroy Hotel), the exclusive events will provide attendees the ultimate destination where music meets style.
The Friday night Sunset Kick-Off party will be hosted by actress/model Emily Ratajkowski, where POPSUGAR will launch the weekend festivities with a chic and fashion forward evening at the hotel.
Hannah Bronfman, the DJ/model/fitness enthusiast, will DJ during the evening. Hannah was recently announced as a brand ambassador for POPSUGAR and has launched a style and fitness-focused video series, Hannahgram, on the website.