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Hailey Baldwin & Charlotte McKinney Joined Guess to Celebrate their Dare/Double Dare Fragrances at Ysabel

Paparazzis were in full force in front of Ysabel on July 27th as celebrities attended Guess’s exclusive event. Guess celebrated their Dare fragrance for men and Double Dare fragrance for women with a chic summer cocktail party. Guests enjoyed themed cocktails, passed canapés and a tarot card reader while experiencing the Dare fragrances. Co-founder and Chief Creative Officer Paul Marciano greeted guests and took pictures with Guess faces Hailey Baldwin

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Paris Hilton Launches her 20th Fragrance Gold Rush at Kyle By Alene Too

On Wednesday, June 28th, Paris Hilton joined forces with Parlux Fragrances to celebrate the introduction of Gold Rush, Paris’s 20th fragrance in the past decade. Paris’s newest scent is irresistibly feminine and reflects an aura of classic Hollywood glamour. The fragrance is lush, sophisticated and intoxicating opening with sparkling, bright citrus notes creating a rush for the senses. The launch took place at her aunties store Kyle Richards in Beverly

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House of Harlow 1960 x REVOLVE Family Affair on the Rooftop of the REVOLVE Social Club

Nicole Richie has teamed up with e-commerce giant REVOLVE for a their special collaboration titled House of Harlow 1960 x REVOLVE. The official launch took place on June 2nd on the rooftop of the REVOLVE Social Club. The collection, which the California-native aptly described as “free-spirited,” perfectly emulates the laidback, bohemian style Richie is known for. The whole Hollywood gang showed up for the occasion including Nicole Richie, Cameron Diaz,

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Puma x Pink Dolphin hosted an Exclusive Party at the Top of the Roosevelt Hotel for their Capsule Drop with Little Yachty

On May 27th, PUMA and Pink Dolphin kick off a Spring collaboration inspired by the deep sea and the contrast of colors only found in the oceans ecosystem. The distinct hues of blue, pink and aqua flow throughout the collection representing the vast depth of the sea and the luminescent creatures beneath. The collection includes versions of the PUMA Suede along with apparel offerings like jerseys, tees and shorts. The

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Nick Fouquet Lights his Hat on Fire at the Los Angeles Says Hello to Humito – The World’s First Smoked Silver Tequila by Maestro Dobel Tequila

Fashion hat designer Nick Fouquet and Humito ambassador hosted an exclusive launch event of the world’s first ever smoked silver tequila. To commemorate the launch of this rare tequila, the French-born hat designer and fashion icon who has custom designed hats for Madonna, Pharrell, Bob Dylan, Carine Roitfeld, Gigi Hadid and Sia gave an equally rare performance by showcasing his hat making method which involves smoke, fire and hand crafting

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Marley Natural Launches their Cannabis Empire on Bob Marleys Birthday Way Up in the Hollywood Hills with performance by Jhené Aiko

Marley Natural launched their product over the weekend on Feburary 6th, 2016 which conveniently fell on Bob Marleys birthday. It was an exciting night up in the hills off of Sunset Plaza where the whole Marley clan which included Stephen Marley, Rohan Marley, Daniel Marley, Justice Marley, Karen Marley, Nico Marley, and Zion David Marley. Now that is what you call a family reunion. The house itself was a masterpiece,

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Moschinos Sugar Filled Dream for the Launch of The Powerpuff Girls x Jeremy Scott New Collection

The Powerpuff Girls, aka Blossom, Bubbles and Buttercup who are made of sugar, spice and everything nice are making their comeback with fashion house Moschino. Jeremy Scott designed the entire collection which made its grand debut on February 4th at the Moschino flagship store in Los Angeles. The full range of products from The Powerpuff Girls x Jeremy Scott collection includes an assortment of fun and colorful knitted tops, skirts

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Coach x Hypebeast event at The Grove on October 15th, 2015
Coach x Hypebeast event at The Grove on October 15th, 2015
Coach x Hypebeast event at The Grove on October 15th, 2015
Coach x Hypebeast event at The Grove on October 15th, 2015
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Coach x Hypebeast event at The Grove on October 15th, 2015
G Eazy Essentials
Coach x Hypebeast event at The Grove on October 15th, 2015
Coach x Hypebeast event at The Grove on October 15th, 2015
Coach x Hypebeast event at The Grove on October 15th, 2015
Coach x Hypebeast event at The Grove on October 15th, 2015
Coach x Hypebeast event at The Grove on October 15th, 2015

Inside The Coach X HYPEBEAST Men’s Event at The Grove

On Thursday, October 15, Coach at The Grove invited us out to mingle amongst LA’s style-envied socialites to celebrate the launch of their new fall Men’s collection. A carefully curated line of “Essentials” Coach x HYPEBEAST is a fresh alliance that merges a more clean cut Coach, with the gritty basics and natural color waves popular in the HYPEBEAST world. Complete with a DJ, shot samples of Macallan Whiskey and vegan

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Dollar Beard Club Launch with Chris Stoikos and Dan Bilzerian
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My Experience at Dan Bilzerian’s Notorious Hollywood Pad for the Dollar Beard Club Launch

It was almost time for the blood moon when we arrived at Dan Bilzerian’s mansion on September 26th, 2015 to celebrate the launch of the Dollar Beard Club. We’ve seen the infamous Hollywood Hills house all over the internet, and now it was time to see it with our own eyes. When I told my Uber driver that he was dropping me off at Dan Bilzerian’s house, I made sure

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