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Category Product Launch

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Mario Lopez, Olivia Culpo and More Attend the Hollywood Launch of McDonald’s Two New Sizes of the Iconic Big Mac Sandwich

McDonalds is making a splash with their Big Mac 50th Anniversary where they two new sizes were released: Grand Mac and Mac Junior. Throughout the month, they have also been giving out a limited release of their Big Mac Special Sauce that is going for an astounding price on eBay. In honor of the celebration, McDonalds threw a star-studded Hollywood bash to celebrate two new sizes of the legendary Big

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ShoeDazzle x Keke Palmer: Kicking it with Keke Luncheon at Estrella

On January 11th, Scream Queen star Keke Palmer hosted a luncheon to celebrate the launch of her 2017 collection with ShoeDazzle at Estrella in West Hollywood. This is Keke’s second collection with the affordable fast fashion line, ShoeDazzle which is available now on the site. In attendance was celeb pal Chantel Jeffries, fans and Keke’s adorable pups! The afternoon event featured a specialty Keke cocktails, a photo booth, book signing

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ASOS Magazine Launches their US Magazine with lots of Dancing at the Sayers Club

ASOS, the global fashion destination for 20-somethings, launches an American version of its ASOS Magazine. Embodying the very best of ASOS, the quarterly publication will feature content from the UK issue, as well as bespoke features and news relevant to the American millennial’s life. “We’re delighted to be launching our magazine in America. We’ve always thought globally when creating ASOS magazine content, and our inspiration, whether that’s from a style

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HUF x Thrasher Tour De Stoops
HUF x Thrasher Tour De Stoops
HUF x Thrasher Tour De Stoops
HUF x Thrasher Tour De Stoops
HUF x Thrasher Tour De Stoops
HUF x Thrasher Tour De Stoops
HUF x Thrasher Tour De Stoops

HUF and Thrasher Magazine Threw an Epic House Party to Celebrate their collab, Tour De Stoops

Last week, HUF and Thrasher Magazine announced their collaboration, Tour De Stoops – a Tour de France inspired collection of lifestyle pieces, footwear and other skate gear. The collection launched this past Friday, and to celebrate, HUF x Thrasher teamed up with GLDVW, an LA-based art collective and venue, for the official launch party. Between the HUF x Thrasher swag table & giveaways, a line that wrapped around the block,

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WORLDboots Official Launch
WORLDboots Official Launch
Sarunas Jackson at WORLDboots Official Launch
WORLDboots Official Launch Krista Reischl Dawn Miller - Miller PR
WORLDboots Official Launch
WORLDboots Official Launch

Unique New Sneaker Company WORLDboots Unveiled their First Line of Luxury Streetwear Sneakerboots

From founder Marc Bruder and designer Ben Zerbe comes the next generation of footwear, WORLDboots. Since it’s creation, WORLDboots’ purpose has been to establish and re-envision the genre of sneakerboots, using handmade craftsmanship and premium materials, combined with a “fashion meets function” mindset. WORLDboots desires to introduce unique, timeless and luxurious pieces all while helping the less fortunate by contributing to Soles 4 Souls, in an effort to eradicate poverty.

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Suki Waterhouse and Poppy Jamie Threw a Pink Funfetti Party for the Launch of their Accessories Collection, Pop & Suki

Suki Waterhouse and Poppy Jamie celebrated the launch of their accessories collection, Pop & Suki in the iconic Mel’s Drive-In on November 2, 2016. Waterhouse and Jamie were joined by Co-Founder Leo Seigal, Cara Delevingne, Georgia May Jagger, Chiara Ferragni, Ansel Elgort, Nicola Peltz, Paris Hilton, Immy Waterhouse, Jaime King, Ryan Phillipe, Seth MacFarlne, Julianne Hough, Nina Dobrev, Cade Hudson and more. Guests sipped on Pop & Suki branded milk-shakes

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Selma Blair, Shaun Ross, Nolan Fun and Amanda Steele Grabbed the H&M x Kenzo Collab at Sunset Plaza during the VIP Drop

H&M celebrated the launch of their newest collaboration with Kenzo by hosting a pre-launch VIP shopping event at their store on Sunset Blvd on November 2nd and simultaneously in New York as well. Available from November 3, in around 250 stores worldwide and online, the collection features clothing and accessories for both women and men. Guests included Jessica Szohr, Selma Blair, Christina Milian, Rebecca Rittenhouse, George Kotsiopoulos, Models Shaun Ross

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LifeCell Skincare Beauty Retail Launch at the Vivienne Westwood Suite in Los Angeles

LifeCell Skincare launched their new beauty retail line at The London West Hollywood in the Vivienne Westwood Penthouse on Thursday, October 13th, 2016. Hollywood stars gathered to celebrate this special occasion and to get the first look at the celebrity loved brand’s new beauty retail line. LifeCell Skincare is a topical and ground breaking skin care treatment that virtually makes your lines and wrinkles vanish before your very eyes in

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Alessandra Ambrosio Hosted the Launch of ale by Alessandra x REVOLVE at the REVOLVE Social Club

The premier, global destination for premium, multi-brand fashion REVOLVE and Alessandra Ambrosio hosted a model-filled party to celebrate the launch of Alessandra’s clothing line to be sold exclusively on REVOLVE. Zen Freeman provided tunes while guests enjoyed a photo booth, passed appetizers, and cocktails by Patron. Alessandra looked stunning as always in the collection and did an outfit change during the evening. She wore the Virginia top and Virginia skirt

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STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT
STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT
STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT
STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT
STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT
STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT
STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT
STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT
STAMPD ATHLETICS BY PUMA: AW16 LAUNCH EVENT

Stampd and Puma Took Over Beverly Hills for the Launch of their Season 3.0 Collaboration

Stampd and Puma threw a launch party Saturday evening at the top of Beverly Hills with founder Chris Stamp hosting LA socials, editors, and influencers including Christina Milian, Larry English, and Models, Nicole Williams, Sharina Guitierrez, and Karrueche Tran. The elevated event, which took place on August 20th, was held in celebration of the third collaboration between Stampd and Puma at a gorgeous private home in the Hollywood Hills. The

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