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Category Product Launch

A view of the atmosphere at the Red Bull Summer Edition Brunch Hosted by Kitty Cash on June 17, 2017 in Beverly Hills, California
Host Kitty Cash (L) and Kwasi at the Red Bull Summer Edition Brunch Hosted by Kitty Cash on June 17, 2017 in Beverly Hills, California
Guests at the Red Bull Summer Edition Launch Party on June 17, 2017 in Beverly Hills, California
Guests at the Red Bull Summer Edition Launch Party on June 17, 2017 in Beverly Hills, California
Model Margaux Brooke (L) and DJ Wade Crescent at the Red Bull Summer Edition Brunch Hosted by Kitty Cash on June 17, 2017 in Beverly Hills, California
Guests at the Red Bull Summer Edition Launch Party on June 17, 2017 in Beverly Hills, California.
Producer Michael Uzowuru (L) and recording artist Zander Bleck at the Red Bull Summer Edition Brunch Hosted by Kitty Cash on June 17, 2017 in Beverly Hills, California
Pro alpine ski racer Lindsey Vonn (L) and pro rugby player Carlin Isles at the Red Bull Summer Edition Launch Party on June 17, 2017 in Beverly Hills, California
Guests at the Red Bull Summer Edition Launch Party on June 17, 2017 in Beverly Hills, California
Guests at the Red Bull Summer Edition Launch Party on June 17, 2017 in Beverly Hills, California

The Red Bull Summer Edition Grapefruit Twist Launch with DJ’s Kitty Cash and Wade Crescent

Summer arrives early as Red Bull Summer Edition Grapefruit Twist launches nationally, available through Labor Day. The Red Bull Summer Edition offers the Wings of Red Bull with the taste of grapefruit. The light, summery taste profile will help consumers make the most of their summer. In honor of the launch, Red Bull held a private brunch and pool party which took place at a private home in Beverly Hills

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Brittney and Brian Kelley debuts their American Made Brand “Tribe Kelley” at Ron Robinson

In celebration of their launch, Tribe Kelley invited guests to Ron Robinson in West Hollywood to shop the collection and meet Brittney and Brian Kelley. Tribe Kelley is an American made brand founded and operated by wife-husband duo, Brittney and Brian. Based in Nashville and manufactured in Los Angeles, Tribe Kelley believes creating jobs domestically ensures each piece is a fresh, transparent work of art. The brand draws inspiration from

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Kristin Cavallari looks Stunning at the Launch of her new Jewelry Line Uncommon James at Fig and Olive

Entertainment Personality, Mother of two, and Jewelry Designer, Kristin Cavallari manages to do it all while still looking flawless. Her new jewelry line, Uncommon James, is perfect for everyday wear and nights out. The line is super affordable, all under $100, and goes with any outfit. She says “I want these pieces to be easy for you to throw on with any outfit. I want you to wear these necklaces

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Dr. Woo hosts Hideaway Opening Party at The Hollywood Roosevelt Hotel, in Partnership with Beats by Dr. Dre

Last week in Los Angeles, the world’s most in demand tattoo artist, Dr. Woo, was joined by friends to celebrate the opening of his new studio, Hideaway, at Suite X in The Hollywood Roosevelt Hotel. An intimate dinner, presented with Beats by Dre, was hosted on a bridge overlooking the iconic David Hockney painted pool in the famous landmark hotel. Guests were gifted with BeatsX, Beats’ latest wireless earphone, as

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DRUPE Los Angeles Celebrated their Official Launch Party filled with Surprises

The new and up and coming California brand, DRUPE Los Angeles, threw their Official Launch Party last Saturday, April 8th, in a private mansion in Beverly Hills, CA. All the guests could experience the new DRUPE Spring Sumer 2017 collection in a pop up display, enjoy the special appearances of animals with a monkey and a zebra ready to entertain the guests, eat sweet customized goodies and food, open bar

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Burton Launches Exclusive Luggage Collection Co-Designed with Steve Aoki

Burton and renowned DJ, musician and producer Steve Aoki are proud to release a limited-edition capsule collection of co-designed bags and luggage. The five-piece luggage set will be available for the first time during an exclusive event taking place on Wednesday, April 5th at the Burton Los Angeles Flagship store. A long-time avid snowboarder, Steve Aoki has deep roots with Burton that started more than 15 years ago. Since then,

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Victoria Beckham, Naomie Harris, Zoe Saldana, Jessica Alba, Kate Mara, and More Celebrated Victoria Beckham for Target at Private Estate

Target and Victoria Beckham hosted an English garden-themed party to celebrate the launch of Victoria Beckham for Target. Guests were immersed in the world of Victoria Beckham for Target during an afternoon full of entertainment and activities for the entire family. The decor reminded us of an Alice in Wonderland fairytale if it was revamped by Anna Wintour. People in attendance included: Actress Naomie Harris, Actress Zoe Saldana, Founder of

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Mario Lopez, Olivia Culpo and More Attend the Hollywood Launch of McDonald’s Two New Sizes of the Iconic Big Mac Sandwich

McDonalds is making a splash with their Big Mac 50th Anniversary where they two new sizes were released: Grand Mac and Mac Junior. Throughout the month, they have also been giving out a limited release of their Big Mac Special Sauce that is going for an astounding price on eBay. In honor of the celebration, McDonalds threw a star-studded Hollywood bash to celebrate two new sizes of the legendary Big

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ShoeDazzle x Keke Palmer: Kicking it with Keke Luncheon at Estrella

On January 11th, Scream Queen star Keke Palmer hosted a luncheon to celebrate the launch of her 2017 collection with ShoeDazzle at Estrella in West Hollywood. This is Keke’s second collection with the affordable fast fashion line, ShoeDazzle which is available now on the site. In attendance was celeb pal Chantel Jeffries, fans and Keke’s adorable pups! The afternoon event featured a specialty Keke cocktails, a photo booth, book signing

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ASOS Magazine Launches their US Magazine with lots of Dancing at the Sayers Club

ASOS, the global fashion destination for 20-somethings, launches an American version of its ASOS Magazine. Embodying the very best of ASOS, the quarterly publication will feature content from the UK issue, as well as bespoke features and news relevant to the American millennial’s life. “We’re delighted to be launching our magazine in America. We’ve always thought globally when creating ASOS magazine content, and our inspiration, whether that’s from a style

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