LA Guestlist

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Category Product Launch

Under Armour Launches UA HOVR, A Next Generation Cushioning Platform Built to Make You Better

Under Armour kicked off the UA HOVR House LA, an immersive pop-up experience to celebrate the recent launch of the brand’s innovative UA HOVR cushioning platform – and the UA HOVR Sonic & UA HOVR Phantom footwear. Located in the heart of Hollywood, HOVR House LA played host to several celebrities and athletes such as actor Sarunas J. Jackson from HBO’s Insecure, Marcus Scribner from ABC’s Black-ish, professional golfer Jordan

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Converse Celebrates LA’s Divergent Approaches to Street Culture in New Collaborations with Babylon, Rokit, RSVP Gallery, and CLOT

Following recent collaborations with Dr. Woo, Vince Staples and BornxRaised, Converse unveiled four, never-before-seen collaborations at an exclusive event in DTLA. Converse has given the same blank canvas to four LA-based designers and mainstays: Babylon, RSVP Gallery, Clot, and Rokit. Guests were the first to get an immersive look at the finished product: new apparel and sneaker collaborations that personify each designer’s creative expression and artistic freedom inspired by the

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Maeve Reilly, Jessica Szohr, and Machine Gun Kelly Celebrate with New Era Cap and Fred Segal to launch the Sunset Collection

New Era Cap, alongside celebrity stylist Maeve Reilly, hosted a launch party for the Sunset Collection at the exclusive Fred Segal Pop-up shop on Sunset Boulevard. Guests enjoyed cocktails with Svedka vodka and customized their hats with embroidery from Lot, Stock & Barrel. Jessica Szohr and Machine Gun Kelly joined the festivities and had fun trying on the collaboration. Expect some other fun upcoming Pop-Ups at the new locatio Fred

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Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA
Nicole Richie celebrating the launch of Urban Decay’s Troublemaker Mascara at Hubble Studio in LA

Urban Decay x Nicole Richie Troublemaker Launch Party with Tattoos, Cotton Candy and In-N-Out Burger

Nicole Richie hosted Urban Decay’s ‘House of Trouble’ event to celebrate the launch of their Troublemaker Mascara. She fronts as the brand’s Troublemaker Mascara campaign and will star in a new video series inspired by her troublemaking ways, launching in early October (Watch Sneak Peak HERE). “I’ve always known I should be a professional troublemaking model, and I’m so grateful that Wende Zomnir and Urban Decay saw my true talent

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Q&A with Rashida Jones and Away co-founder Jen Rubio on their Recent Collaboration Inspired by Stockholm & Traveling Tips

Celebrity cult-favorite luggage brand Away launched a collaboration with Rashida Jones with an exclusive dinner at Chateau Marmont. Rashida is collaborating with Away for a new limited run collection inspired by her travels in Scandinavia. On her frequent trips to Stockholm, Rashida connected with the colors and patterns of classic Scandinavian design. Check out our fun Q&A with Rashida Jones and Away co-founder Jen Rubio on on their recent collaboration

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Herschel Supply Unveils their Partnership with Japanese Brand WTAPS with a Party at Union Los Angeles

Herschel Supply has partnered with Japanese brand WTAPS on a limited-release collection of exclusive new silhouettes. Drawing inspiration from authentic military designs that merge with streetwear sensibilities, WTAPS embodies the principle of “Placing things where they should be”. Staying true to this foundation, each timeless piece offers functionality rooted in daily life. To celebrate the collab, Herschel Supply and WTAPS hosted a party on August 19th at Union Los Angeles

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Olivia Culpo Celebrates the PrettyLittleThing x Olivia Culpo Collaboration with Rita Ora, Nicole Williams & Shaun Ross

PrettyLittleThing is excited to announce the launch of PrettyLittleThing X Olivia Culpo, the brands first collaboration with American sweetheart and style icon, Olivia Culpo. After winning Miss Universe in 2012 at the age of 20, Olivia Culpo has garnered a huge fan base and used her stance to establish her reputation as one of America’s most influential and fashionable women. Sharing her daily musings and incredible sense of style through

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Maybelline New York Celebrates their First Ever Co-Branded Product Collection with Beauty Influencer Shayla Mitchell

Maybelline New York hosted an exclusive celebration to reveal their first ever co-branded influencer product collection, Maybelline X Shayla, with top beauty blogger Shayla Mitchell of @MAKEUPSHAYLA. Maybelline New York took over the premiere Los Angeles nightclub 1OAK, and transformed it into its own blooming boudoir featuring different shades of purple flowers surrounding the dance floor and bar. Guests enjoyed speciality cocktails such as the Boomin’ in Blue while listening

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adidas Skateboarding x Juxtapoz 200th Issue Presents Bonethrower Collection Launch Party

In conjunction with seminal art publication Juxtapoz celebrating its 200th issue, adidas Skateboarding and LA-based artist David M. Cook aka Bonethrower commemorated the release of their limited edition footwear and apparel collection with a private party and art exhibit in Los Angeles. Curated by Bonethrower, this exclusive engagement transformed the space at Los Angeles’ Rhabbitat into a surreal homage to his fictional land of YOD, complete with iconic large-form characters

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Forever 21 Celebrates The #WeAreForever Pre-fall 2017 Campaign Launch Event Under The Stars with Acoustic Performance by Khalid

Forever 21, one of the largest independent fashion retailers in the world, launched #WeAreForever Pre-Fall 2017 collection and campaign globally, celebrating individuality and inclusivity, with an exclusive event in Los Angeles on July 17th at the Wilson Lot in the Downtown Arts District. The party under the stars was hosted by hip-hop artist Leaf and highlighted by an inspiring live art installation by Josh Woods. Partygoers grooved to the acoustic

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