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Maria Grazia Chiuri’s Dior SS17 Collection Stops by Maxfield in LA

To mark the arrival of the spring-summer 2017 collection, Maria Grazia Chiuri’s debut for the house, Dior is opening a string of pop-up stores around the world alongside installations in a selection of key concept store locations including Maxfield in Los Angeles. In her first collection, Maria Grazia Chiuri revisited the House codes and icons: the cannage of the Lady Dior bag appeared in a studded form accompanied by new

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Must Do: The Museum of Ice Cream is Coming to LA with the Sprinkle Pool created with over 100 Million Sprinkles

The famous Museum of Ice Cream is opening in DTLA this April! The exhibit that sold out in just a few hours in NYC has moved to LA. Interactive highlights include a “banana split” comprised of ten thousand “bananas”, a mint “grow house”, a room dedicated to California, a melted popsicle jungle and more. The iconic swimmable sprinkle pool returns filled with one hundred million sprinkles that were custom designed

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Sonix “The Future is Female” Pop Up is Officially Opened for your Instagram and Shopping Pleasures

Sonix hosted an exclusive VIP Event on Thursday night to celebrate the grand opening of their first ever pop-up shop on Melrose Avenue. “The Future is Female” theme resonated throughout the event in the brightly pink colored store. Ireland Baldwin stopped by to check out the space, and tried on some of Sonix’s brand new sunglasses. Actress Emily Althaus and Influencer Violet Benson were also in attendance, and couldn’t resist

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GUESS Originals x A$AP Rocky Celebrate the GUESS Club filled with Neon Signs, Arcade Games and Sugar Goodies

On March 10th, celebrities, social media influencers and special guests came together to celebrate GUESS Originals x A$AP Rocky “GUESS Club,” an exclusive collection created by GUESS and designed by A$AP Rocky. The launch party took place at the GUESS Clubhouse, a pop-up created by GUESS and AWGE, a creative company started by Rocky. The two day pop-up located at 741. N La Cienega will carry the exclusive GUESS Club

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Dior hosted a Cocktail Party in Honor of the Opening of its Dior Lady Art Pop-up Boutique Exclusively in Los Angeles

On December 6th, Dior hosted a cocktail party to celebrate Dior Lady Art and the opening of its only pop-up boutique solely dedicated to the collaboration in Los Angeles, California. The in-store cocktail event was followed by a private dinner at Spago. For Dior Lady Art, Dior has commissioned seven American and British contemporary artists, Mat Collishaw, Ian Davenport, Daniel Gordon, Chris Martin, Jason Martin, Matthew Porter, and Marc Quinn,

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Take a Stroll through Fashion History with Who What Wear Celebrating their 10th Anniversary with the #WWW10 Experience

Once upon a time in a land when smartphones didn’t exist and people still used AOL Messenger, Katherine Power and Hillary Kerr started Who What Wear, an online destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable. 10 years later, in the sea of the world wide web, Who What Wear is still at the top when it comes to fashion. They started off 2016

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POPSUGAR X Coachella Friday Night Kick-Off Party hosted by Emily Ratajkowski

On April 15th, POPSUGAR, the #1 online destination for millennial women, returned to Coachella after a successful launch last year with the POPSUGAR Cabana Club. In a two-day takeover of Avalon Hotel (formerly the Viceroy Hotel), the events provided attendees the ultimate destination where music meets style. The poolside Friday night Sunset Kick-Off party was hosted by actress/model Emily Ratajkowski, where POPSUGAR launched the weekend festivities with a chic and

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boohoo.com’s pre-Coachella Pop-Up Shop in Westwood with Music from Samantha Ronson and St. Clair

DJs Samantha Ronson and St. Clair brought the fun festival tunes in Westwood Village last Friday, April 1st, 2016 in celebration of the unveiling of boohoo.com’s pre-Coachella pop-up shop. Attendees, including Bella Thorne with boyfriend Gregg Sulkin,and Mischa Barton, were invited to dance into the night, become immersed in the interactive space, and view over 200 styles of festival ready trends for men and women. The boohoo pop-up shop, featured

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Chanel hosted a Special Cocktail Party in Honor of the ‘I Love Coco’ Backstage Beauty Lounge

Chanel teamed up with Ellie Bamber, Haya Khadra, Sama Khadra, Carson Meyer, Phoebe Tonkin to host the official opening cocktail party to celebrate the “I Love Coco Backstage Beauty Lounge.” Young Hollywood influencers mingled through the Backstage Beauty Lounge at Bar Marmont, inspired by a rock ‘n’ roll music set. The Beauty Lounge offered a sensory experience for guests to interact with the new range of Le Vernis Long Longwear

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The Casper Nap Tour Is Coming to Los Angeles for Some Much Needed Sleep

Casper is putting a nap on wheels and bringing it to a city near you. The Casper Nap Tour is coming to six cities, giving people the opportunity to try the Casper mattress, sheets, and pillow, take a snooze, and see what Casper is all about. Casper’s napmobile contains four nap pods where visitors can listen to a bedtime story, nod off, and experience Casper from the comfort of their

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