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Category Grand Opening

Playboy Pop-Up Retail Store Opens in Westfield Century City

Playboy opened its doors to its new retail store at Westfield Century City in Los Angeles. The 2,300+ square foot pop-up store features apparel and accessories for all genders, including popular hoodies and streetwear, and will be open through at least February 2023. The store will feature apparel and accessories, including products from Playboy’s owned-and-operated brand, as well as from Playboy collaborations with brands including PacSun, Pleasures, Duke + Dexter,

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Hollywood’s New Members Club, The Aster, Opens Its Doors Throughout 95,000-Square-Foot Space

On Thursday, October 6th, Hollywood’s newest members’ club and hotel, The Aster, celebrated the property’s official opening with an invitation-only party hosted throughout the entirety of the 95,000 sq. ft space. The evening kicked off with craft cocktails on the property’s expansive rooftop space, where attendees were able to start their evening with stunning views of the Hollywood Hills and the iconic Capitol Records building. Linda Margiliano played a DJ

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Non-Alcoholic Retailer Boisson Opens Their First Los Angeles Location

Launched in 2021 in NYC by Co-Founders Nick Bodkins and Barrie Arnold, Boisson was born with the mission of providing non-alcoholic spirits to consumers in a welcoming, judgment-free zone that sparks curiosity. Since then, the company has rapidly expanded its retail footprint across New York City to total of five retail stores. Beloved by celebrities, wellness-minded consumers, and the sober-curious alike, Boisson offers more than 125 NA (non-alcoholic) brand options

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The Hideaway Is The New Celebrity Hotspot In The Heart Of Rodeo Drive

Tracee Ellis Ross, Tiffany Haddish, Paula Abdul, Ashley Benson, and Victoria Justice were among the celebs who celebrated the Grand Opening of Beverly Hills’ newest dining destination, The Hideaway, on Sunday, July 24. Additional names include Quincy, Donovan Carter, Ashlee Simpson Ross & Evan Ross, who is an investor in the project along with Ryan Phillipe. Guests mingled while enjoying bites from Chefs Alex Moreno and Viet Pham, cocktails from

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HEIMAT, The World’s First Concept Club, Debuts with An Epic Opening Party

On Wednesday, June 29, HEIMAT, the world’s first concept club, debuted its flagship location with a party to activate all the senses. Across five floors, guests from creative, entertainment and arts industries watched live performances from body painters, aerialists, fire performers, ballet dancers, synchronized swimmers, contortionists and more. Activations included tarot reading and hand massages as well as signature bites and drinks from Chef Michael Mina’s latest restaurant, Mother Tongue,

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Hotel Ziggy Rocks Onto The Sunset Strip With An Epic Grand Opening Celebration

Springboard Hospitality’s newest hotel concept, Hotel Ziggy, is located on the famed Sunset Strip in West Hollywood, known for its bustling music scene, in the legendary location of The Grafton hotel. Earlier in the night, before the over-the-top grand opening party, the hotel kicked off with a ribbon-cutting ceremony led by West Hollywood Mayor Lauren Meister, members of the Chamber of Commerce with the hotel ownership, and the executive team.

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Mami Wata Opens America’s First African Surf Shop in Venice Beach Hosted by Selema Masekela

Global African surf lifestyle brand, Mami Wata and co-founder Selema Masekela hosted an exclusive launch event to unveil America’s first African surf shop in Venice, CA. The action sport, surf, fashion, and SoCal community came out to Venice to celebrate and show their support for Mami Wata. Mami Wata is a premium African surf lifestyle brand with a mission to be a creative force for good on the African continent.

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MARCELL VON BERLIN Opens Its First Coffee Lounge, An Innovative Experience in the Heart of Weho

MARCELL VON BERLIN presents its first COFFEE LOUNGE; an innovative experience, where the dynamic, underground, and progressive city of Berlin meets the tranquil, luxurious lifestyle of Los Angeles all in the center of trendy West Hollywood. Connected to the flagship store, the lounge is nestled along a beautiful patio terrace, where familiar faces will soon create a new cultural hub and networking hotspot. The Coffee Lounge will proudly feature MARCELL

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Eyal Booker, Amelia Hamlin, Acyde & More Celebrate The Launch of Tommie Hollywood

tommie Hollywood is a new 9-floor new lifestyle hotel in the heart of Hollywood offering 212 guest rooms including seven suites, feature restaurant KA’TEEN from Chef Wes Avila, rooftop bar and lounge Desert 5 Spot as well as a sprawling pool offering 360-degree city views. Designed by Studio Collective, tommie Hollywood’s casual, contemporary direction is led with a mid-century modern touch. On the ground floor of the hotel, KA’TEEN serves

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Belles Beach House Celebrates Their Grand Opening Island Style with a Tiki Filled Party

On Saturday evening, Venice was buzzing with the who’s who of Los Angeles to check out the unveiling of Belles Beach House in Venice Beach, CA. Belles is the latest concept from restaurateur and designer – Nick Mathers from The Wish You Were Here Group. Mathers, known for his numerous sought-after restaurants such as Elephante, Kassi Beach Club, and Ruby’s, is adding this modern take on Tiki to his rolodex

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