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Category Grand Opening

Abbot Kinney Puckered Up To Welcome The First Free-Standing Smashbox Studio Celebration

Yesterday Evening, Smashbox Cosmetics hosted an exclusive celebration for the grand opening of its first free-standing studio store on Abbot Kinney in Venice, California, which officially opens to the public on July 14th. The colorful and exciting bash started off at the newly unveiled boutique with tunes spun by DJ Miss Ninja where guests were able to experience various interactive elements from personalized lip gloss mixing at the ‘Gloss Bar’

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Jamie Foxx, Kevin Durant, Calvin Harris, Victoria Justice and more at The Highlight Room Grand Opening

Last night, The Highlight Room celebrated their highly anticipated grand opening atop DREAM Hollywood, which officially opens its doors to the public on Thursday, July 13. The private rooftop party was packed with celebrities and VIP’s who admired the 360 views of Hollywood as they sipped on specialty cocktails provided by Moët, Dom Perignon and Belvedere Vodka. Fresh off the success of Baby Driver, actor Jamie Foxx celebrated the opening

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Waldorf Astoria Beverly Hills Grand Opening: Luxury at its Finest

Waldorf Astoria Hotels & Resorts, Hilton’s luxury brand of iconic landmark hotels, celebrated the official grand opening of Waldorf Astoria Beverly Hills, a highly-anticipated hotel at the intersection of Wilshire and Santa Monica boulevards, the gateway to Beverly Hills, on June 28 with an intimate ribbon cutting ceremony and grand opening bash. In attendance at the Ribbon Cutting ceremony was owner Beny Alagem, Hilton CEO Chris Nassetta and Beverly Hills

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Greg Alterman, Former Co-Founder of Juice Served Here, Launches m/f people in LA with a Cocktail Party

The official brand launch of m/f people, a new unisex, minimalism focused fashion, beauty and lifestyle brand conceptualized by entrepreneur Greg Alterman (the former founder and CEO of alternative apparel and co-founder of Juice Served Here) took place at The Holding Co. on Thursday June 22, 2017. m/f people is a “one stop shop” intended to make life simple, for all people. m/f believes minimalism is an attitude, understanding we

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NYX Professional Makeup Officially Opens in Century City with Innovative Technologies for your Makeup Needs

NYX Professional Makeup opens its newest retail location in Century City, marking its 33rd store in the U.S. and fifth store in the greater Los Angeles area. NYX​ opened its first brick-and-mortar store in 2015 and continues to unveil stores in some of the country’s busiest shopping malls, such as Tysons Corner Center and The Galleria in Houston. NYX Professional Makeup stores combine digital technology with a hands-on educational environment

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Interview: Kim Vō known as the Blonde Bombshell Colorist Shares his Secret to Success

In honor of the opening of Vō Blow, a concept salon focused on quick and effective, yet luxurious hair treatments designed to help maintain your magnificence, we decided to find out more about the man behind the perfect hair, Kim Vō. His new salon, Vō Blow, is located street-level at the famed Montage Beverly Hills, and is the complete package from root to end. Perfect for a lunch break refresh

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The Marciano Art Foundation will Officially be Opened to the Public this Thursday

In 1981, the Marciano brothers moved to Los Angeles, California from the South of France and founded a small denim company that would eventually grow into a world-renowned brand. Their love of the American West combined with a European sensibility became the driving force behind the creation of the iconic denim lifestyle brand, GUESS?. Their engagement with contemporary art began around the same time and developed through visits to galleries

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Peri Arenas Brings her Playful New Store PERI.A to Los Angeles on Robertson Blvd

This Wednesday, Peri Arenas celebrated the opening of her new store PERI.A on Robertson Blvd in Los Angeles. Frances Fisher, Jennifer Grey, husband Clark Gregg, David Dastmalchian and tons of Peri’s closest friends and family gathered at the beautiful new boutique. Coming off the success of Veri Peri at the Parker Palm Springs, PERI.A is her latest creation – supporting the reemergence of Robertson Blvd as a fashion epicenter and

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Sonix “The Future is Female” Pop Up is Officially Opened for your Instagram and Shopping Pleasures

Sonix hosted an exclusive VIP Event on Thursday night to celebrate the grand opening of their first ever pop-up shop on Melrose Avenue. “The Future is Female” theme resonated throughout the event in the brightly pink colored store. Ireland Baldwin stopped by to check out the space, and tried on some of Sonix’s brand new sunglasses. Actress Emily Althaus and Influencer Violet Benson were also in attendance, and couldn’t resist

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SENE's LA Flagship Opening Party
SENE's LA Flagship Opening Party
SENE's LA Flagship Opening Party
SENE's LA Flagship Opening Party
SENE's LA Flagship Opening Party
SENE's LA Flagship Opening Party
SENE's LA Flagship Opening Party

Sene is Changing the Way Men Fit their Clothes with their LA Flagship Grand Opening Party

Sene, the tech-enabled bespoke menswear brand hosted a party to celebrate the opening of their LA store at 149 S. La Brea Ave., neighboring the likes of Stone Island, Garrett Leight, and Sycamore Kitchen. The company itself is changing the way men get fitted for cloth. Every Sene garment is cut from scratch to fit and ranges from workwear to casual wear. This experience was only offered previously to men

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