Last Friday, adidas and A$AP Ferg celebrated their newest collaboration with an all out skateboarding frenzy in Downtown Los Angeles. The celebration comes after Ferg unveiled the collab with adidas Skateboarding in the video for his latest single, “Nandos.” A tennis court was filled with obstacles which allowed local shops to battled amongst one another. Each participant was able to perform their most impressive skateboarding tricks for cash prizes. adidas Skateboarding team
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On September 5th, Rachel Zoe returned to the Sunset Tower in Los Angeles to showcase her 27th ready-to-wear collection. The glamorous night included a curated preview of styles in her Spring 2018 collection and a very special debut of standout dresses for the bride-to-be. “Showing here feels like home. I’ve always been inspired by the intimate salon-style presentations of Chanel and Dior dining with friends and enjoying the beautiful designs
On Saturday, August 26th, following the much-anticipated fight between Mayweather and McGregor, LPA celebrated its 1 year anniversary with a private party hosted by Pia Arrobio, Steph Shep & Emily Weiss in the Hollywood Hills off of Mulholland Drive. Guests of the influential girl gang enjoyed custom cocktails by Deleón Tequila, and Moët & Chandon Nectar Impérial Rosé taking the event to the next level with DJ sets by No
Global lifestyle brand UGG and world-renowned fashion designer Jeremy Scott held an exclusive event after the MTV Video Music Awards to celebrate their collaboration launching in September. The private party was held at the new L.A. hotspot Poppy, a property of h.wood Group which just opened last week. The event was attended by celebrities, industry insiders and friends of both brands. DJ Mia Moretti along with the Misshapes kept the
Girl Cult deserves a “Job well done” speech… In acknowledgment of the festival’s success, let’s take a moment to focus on its importance. In its first year Girl Cult has set out to be the ultimate Gen Z destination for all things fashion, beauty, and lifestyle. Spearheaded by Galore Founders, Creative Directors, and Editors-In-Chief Prince Chenoa and Jacob Dekat, Girl Cult was cultivated to bring Generation Z women together through
I’m not a beauty guru, but when I was approached with the opportunity to attend this year’s Beautycon Festival here in Los Angeles I jumped at it! There was no way I was going to miss out on seeing some of my favorite celebrities and YouTube influencers all while grabbing trend setting beauty and skin care products. Walking into day one I was met by the official BeautyconLA banner and
The fashion and music industries collided last night at the launch party for ‘Guns N’ Roses Was Here’, an exclusive retail event in partnership with Maxfield and Bravado from August 11 to the 18th. Notable attendees including Mat Vlasic, Peter Utz, Russell Westbrook, Tyga, designer Mike Amiri, The Struts and more sipped Jose Cuervo cocktails while checking out the exclusive GNR inspired collections from Off-White, AMIRI, Enfant Riches Déprimés, Kelly
Stars came out to celebrate the True Religion Blue Jeans, Baby Fit Event at Ysabel in Los Angeles this week. The event included DJ set by Jordyn Woods and Lion Babe and highlighted the introduction of four new fits to the True Religion assortment. Attendees including Jordyn Woods, Serayah and more rocked the new fits which include the Jennie, a curvy style specifically tailored to flatter true hourglass shapes, the
To celebrate the launch of her new collaboration with Hanes, Karla Welch hosted a party at Maxfield in Los Angeles. Justin Bieber, who stars in the campaign, attended the event, along with Karlie Kloss wearing the crew and celebrating her 25th birthday, America Ferrera with husband Ryan Piers Williams, Elisabeth Moss, Tracee Ellis Ross wearing the sleeveless crop and Bailee Madison. Additional guests included Jen Atkin, Jen Meyer, Hillary Kerr,
Premiere denim line, XES Revolution unveiled its second collection with a pop up event with retail partner Therapy LA, last Thursday July 20, 2017, Hosted by Rachel McCord of The McCord List, and produced by Pop Your Shop. XES also showcased the expansion of their line to dresses, jackets, skirts and tops. The fashionable night of shopping included other participants such as Rad Patches from Laser Kitten, specialty cocktails by
