Last Friday, adidas and A$AP Ferg celebrated their newest collaboration with an all out skateboarding frenzy in Downtown Los Angeles. The celebration comes after Ferg unveiled the collab with adidas Skateboarding in the video for his latest single, “Nandos.” A tennis court was filled with obstacles which allowed local shops to battled amongst one another. Each participant was able to perform their most impressive skateboarding tricks for cash prizes. adidas Skateboarding team
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The h.wood Group’s new surrealism concept venue Poppy is sure to be West Hollywood’s newest hot spot. It’s whimsical concept developed by John Terzian of The h.wood Group and designed by John Sofio of Built, Inc. fits perfectly in the world of make believe. With a soft private opening to press and media before officially opening its doors to the public on Thursday, August 24th, attendees were encompassed in the
Stepping out hours before her 19th birthday, model, Sofia Richie played host for the evening at the TINGS London Magazine Launch Party. The daughter of famed musician Lionel Richie arrived and tweeted to her fans that she’s excited to celebrate another year, “I love my life. Feeling good about this birthday. Thankful for every day.” Rapper, Machine Gun Kelly entered the packed party in high spirits with a group of
Hendrick’s Gin (which is itself infused with cucumber) has unveiled what Ambassador Mark Stoddard describes as “an eye-popping, wondrously strange cucumber slicing device that will travel the U.S. with the sole purpose of offering the most beautifully garnished Hendrick’s Gin cocktails ever to grace a glass.” To celebrate the event, Hendrick’s Gin held a fancy party at the Hollywood Roosevelt in honor of the most unusual and impractical Hendrick’s Grand
Girl Cult deserves a “Job well done” speech… In acknowledgment of the festival’s success, let’s take a moment to focus on its importance. In its first year Girl Cult has set out to be the ultimate Gen Z destination for all things fashion, beauty, and lifestyle. Spearheaded by Galore Founders, Creative Directors, and Editors-In-Chief Prince Chenoa and Jacob Dekat, Girl Cult was cultivated to bring Generation Z women together through
Last Monday, August 21st, at the Sofitel Los Angeles at Beverly Hills, world renowned dancer, Karina Smirnoff celebrated the launch of her new makeup line, ‘Karina Collection’, in partnership with LASplash Cosmetics produced by Pop Your Shop & Just Leverage. At the exclusive event, guests were introduced to the Karina Collection at the Peroni Nastro Azzurro Suite, followed by the main event at Le Jardin, where guests enjoyed an amazing
Herschel Supply has partnered with Japanese brand WTAPS on a limited-release collection of exclusive new silhouettes. Drawing inspiration from authentic military designs that merge with streetwear sensibilities, WTAPS embodies the principle of “Placing things where they should be”. Staying true to this foundation, each timeless piece offers functionality rooted in daily life. To celebrate the collab, Herschel Supply and WTAPS hosted a party on August 19th at Union Los Angeles
I’m not a beauty guru, but when I was approached with the opportunity to attend this year’s Beautycon Festival here in Los Angeles I jumped at it! There was no way I was going to miss out on seeing some of my favorite celebrities and YouTube influencers all while grabbing trend setting beauty and skin care products. Walking into day one I was met by the official BeautyconLA banner and
In conjunction with seminal art publication Juxtapoz celebrating its 200th issue, adidas Skateboarding and LA-based artist David M. Cook aka Bonethrower commemorated the release of their limited edition footwear and apparel collection with a private party and art exhibit in Los Angeles. Curated by Bonethrower, this exclusive engagement transformed the space at Los Angeles’ Rhabbitat into a surreal homage to his fictional land of YOD, complete with iconic large-form characters
Last night in Los Angeles, a star studded crowd including Olivia Culpo, Dita Von Teese, Eric Balfour, Natasha Bedingfield & Michelle Trachtenberg celebrated with landscape artist and Creative Director Lily Kwong at the LA debut of Maison St-Germain, where she turned a botanical fantasy into a reality. The exclusive private event, which took place at the iconic Houdini Estate, incorporated elements of magical realism and mystique throughout the five-acre property